Roku is launching a new interactive experience called Roklue that turns aimless channel browsing into a pop culture game designed to help users discover new shows and movies.
Roku says the Roklue experience is available right on the home screen and requires no downloads or setup. The first edition, titled “Roklue: Awards Season,” will go live on March 7 and will focus on the biggest moments in Hollywood awards history and acclaimed films. In this experience, players can answer quiz questions and immediately start corresponding shows or films.
Roklue builds on Roku’s existing Trivia feature, but adds deeper interactivity and direct links to shows and movies on the platform. This approach reflects a broader trend in streaming to gamify parts of the experience and give users reasons to explore beyond their usual watchlists.
Speaking about the feature, Lisa Holme, Head of Content at Roku Media said: “At Roku, we create experiences you can’t get anywhere else – streaming that is interactive, fun and powered by the full range of content on the platform. Roklue will connect streamers to shows and movies in a way that makes discovery feel less like work and more like pleasure.”
More themed experiences will follow
Roku says the experience will evolve with new editions on different themes. Following the award-winning edition, the company plans to introduce new themes related to other major cultural events throughout the year, giving viewers new opportunities to test their pop culture knowledge while finding new content.
Other platforms have already experimented with similar strategies. Netflix has historically offered trivia-style interactive stories and experiences, while Amazon Prime Video has implemented X-Ray trivia to engage viewers. Roku’s Roklue takes it a step further by combining trivia, interactivity and instant access to content, turning discovery into a game right on the home screen.
