The value of the Tesla According to an annual survey of the world’s most valuable brands – which is its arch-rival – the brand has plunged 35 percent in the last 12 months BYD made it into the top 100 list for the first time.
The Interbrand Best Global Brands Top 100 has existed for more than 25 years and assesses the brand equity of some of the largest companies in the world.
It uses a combination of factors such as sales, presence, profitability, public profile and “brand strength” to rank brands across the board.
This year, Tesla slipped from 12th place in 2024 to 25th, with its value estimated at $29.5 billion (A$45.6 billion) less than a year ago – a 35 percent decline.
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This is because Tesla suffered significant declines in sales in Europe, China, the US and Australia for various reasons. This included CEO Elon Musk’s interference in US and world politics as well as production gaps between model changes.
Despite the decline, the electric vehicle (EV) maker remained the fourth most valuable automotive brand on the list.
Toyota ranked sixth overall, the highest of any automaker, as it did in 2024, and was valued at $74.2 billion (AUD$114.7 billion), an improvement of 2.0 percent year-on-year.
Mercedes-Benz was the second best-selling car brand at No. 10 (previously No. 8), and its value fell 15.1 percent to US$50.1 billion (A$74.2 billion), with BMW at No. 14 (No. 10 in 2024), ahead of Tesla at No. 25.
Chinese brand and Tesla arch-rival BYD cracked the top 100 for the first time, coming in at number 90, one place behind Kia.
“BYD has been the biggest disruptor in the automotive market since Tesla came onto the scene,” Manfredi Ricca, Interbrand’s global chief strategy officer, said in a statement.
“The company has made great strides in the European market and is looking to expand from its Asian base. However, BYD needs to be on guard. This growth cannot be sustained without investment in building its brand story.”
The news comes as a rival Haval told Daily Sparkz She believes BYD’s growth in Australia, where it became the first Chinese brand to rank in the top five sales in June 2025, is unsustainable.
BYD wasn’t the only Chinese car brand in the list. Xiaomi – one of the world’s largest smartphone makers, which started producing cars in 2024 – came in 81st, one place behind Facebook.
Chipmaker Nvidia, which is also involved in the automotive supply chain, achieved the biggest jump in the list’s history: its value rose 116 percent to US$43.2 billion (A$66.8 billion), placing it in 15th place.
Apple topped the list as the world’s most valuable brand with a value of US$470.9 billion (AU$728.1 billion), ahead of Microsoft, Amazon, Google and Samsung.
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