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Toyota posts global sales record amid US tariffs and Chinese competition

Toyota Motor Corporation has announced record vehicle sales worldwide for the 12 months ending March 31, 2026, marking the end of the Japanese fiscal year.

As reported by Automotive NewsThe world’s largest automaker – including its Lexus, Century and Daihatsu brands – sold 11,282,215 vehicles in the period, setting a new all-time sales record.

It is the first annual sales increase for Toyota in two years, up 2.5 per cent from 11,233,039 in fiscal 2024, led by its best-selling model and Australia’s most popular SUV, the Toyota RAV4.

The final figure is in line with previous forecasts of 11.3 million vehicle sales and includes a record result for Lexus, although Toyota did not provide specific sales figures for its global luxury brand.

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This also includes increased exports to all regions, which rose 3.0 percent to 2.05 million vehicles, despite fluctuating tariffs in the U.S. on both imported vehicles and parts used in repairs, maintenance and manufacturing.

Toyota has 11 factories in the US and Chief Executive Akio Toyoda has confirmed that US-built Camry, Tundra and Highlander (Kluger in Australia) vehicles will soon be sold in Japan.

Mr. Toyoda also announced a restructuring of the company’s brand divisions at the 2025 Tokyo Motor Show, including an expansion of Century as a global ultra-luxury brand positioned above Lexus.

As chairman of the company – and great-grandson of founder Kiichiro Toyoda – Mr Toyoda oversees the group’s core brands, including Gazoo Racing (GR), Lexus and Daihatsu, which no longer has a presence in Australia.