Dream technologyA Chinese company best known for making high-quality vacuum cleaners is entering the electric vehicle (EV) market, targeting New Zealand and Australia as “key markets”.
Dreame Technology announced its ambitions at the Appliances & Electronics World Expo in Shanghai, China, revealing plans to launch its new automotive division in early 2027 in New Zealand and Australia – the first markets the company will target outside of China.
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“Australia and New Zealand are a key strategic priority for Dreame’s automotive ambitions,” said Ma Long, Chief Marketing Officer of Dreame Technology.
“With the launch of our first right-hand drive vehicles, we plan to enter the market at our best in a region with exciting potential for electric vehicle growth.”
Dreame plans to initially introduce a new range of electric vehicles in China before the end of 2026, followed by models developed under its high-performance brand Nebula NEXT, a dedicated in-house hypercar division.
The Chinese rollout will be followed by a local launch in Australia. The first models have yet to be unveiled, but the company is expected to initially launch a range of all-electric SUVs under the new Star Motor brand, first announced at a company event in China last month.
Dreame’s Nebula NEXT high-performance electric vehicles are also expected to be available in Australia once they enter production in 2027. During the announcement in Australia and New Zealand, Dreame also unveiled its latest Nebula concept cars, including the Nebula Next 01 four-door hypercar and the Nebula Next 01X SUV.
Both vehicles are based on the same platform and could become two of the fastest production electric vehicles in the world if the company’s performance claims are confirmed. The platform has four electric motors with a total output of 1,399 kW and a torque of 23,000 Nm.
According to Dreame, this allows both concept cars to accelerate from 0 to 100 km/h in 1.8 seconds – the same 0 to 100 km/h time as the Rimac Nevera electric hypercar and faster than Chinese rival BYD with its Yangwang U9 electric supercar.
The concept cars were developed in-house and feature a body and chassis made from a material Dreame calls “Blue Carbon Fiber,” a woven composite the company says it developed because traditional carbon fiber would split under “extreme stress” during testing.
During the launch, Dreame also announced that production versions of its Nebula Next concept car would use solid-state batteries developed by the company.
Dreame introduced an ultra-large 60 Ah solid-state battery that it says will be in mass production by the end of the year. The company claims a cell energy density of more than 450 Wh/kg – more than double that of traditional lithium batteries – and says it is working to achieve an energy density of over 800 Wh/kg for future batteries.
Details of local sales partners and the full vehicle range will be announced in the coming months, with a local launch expected to take place in late 2026, before the first vehicles arrive at dealers in early 2027.
Dreame is currently working to adapt its initial models to local roads and conditions and ensure compliance with local regulations, safety and quality standards.
Founded in 2017, Dreame Technology has established itself as a player in advanced motors, robotics and smart home technology. The products are sold in more than 100 markets worldwide.
The company says it will use its experience with powerful electric motors, battery systems and software to “redefine modern transportation.”
“Our investment and success in the ANZ market gives us confidence that our audience is ready to experience Dreame in a completely new way,” said Mr Ma.
