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GWM would “love” to bring a new V8 engine to Australia

China’s GWM sensationally unveiled a new twin-turbo V8 petrol engine at the Shanghai Motor Show last year, and the brand’s local operations manager is still keen to find a place for the big-block unit Down Under.

Speaking to the media, GWM Australia chief operating officer John Kett said the company would “love” to make the V8 a reality in Australia, although figuring out where it fits is a challenge given pressure from the federal government’s New Vehicle Efficiency Standard (NVES).

“We would like to convert the V8 we talked about last year into something. We definitely have visibility for the (ICE-only) V8, I’m not sure we can pay the NVES fine but we also want to think about it and how it would work,” Mr Kett said.

“We have nothing left on our plug-in hybrid V8, but it is still there (on the radar), and we get a chance at this (Beijing Motor Show) to go back to Baoding and see where we are in that regard.”

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Asked whether such a powertrain would force the company to produce strictly limited numbers or even introduce a tuning system like some automakers practice in highly regulated markets, Mr. Kett replied: “We would like to be a little broader.”

“I think for our entire portfolio we will be sitting on the sidelines of the NVES (penalties)… So maybe (the V8 customer) will have to pay the tax associated with that.

“It makes sense from a business perspective, but I’m not sure they would like it from a PR or business perspective.”

Steve Maciver, marketing and communications director at GWM, echoed Mr Kett’s comments, adding: “If we can build a business case and there is demand there, we will sell as many as we can.”

The availability of a turbocharged V8 petrol engine would give GWM a big lead in the reachable market segment, as eight-cylinder engines are generally reserved for boutique and luxury brands these days, apart from a few models such as the Ford Mustang and the previous Nissan Patrol.