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Why Mazda is developing its own hybrid system for the new CX-5

The third generation Mazda CX-5 will introduce the Japanese brand’s new “Mazda Hybrid” system in 2027, based on a new gasoline engine and in-house hybrid technology – and not using Toyota technology like the existing CX-50 does overseas.

In conversation with Daily SparkzMazda Motor Corporation’s general manager of global sales and marketing, Manabu Osuga, explained why the Japanese brand chose to develop its own hybrid powertrain – and take more time to bring it to market – rather than rely on its existing relationship with Toyota when it came to hybrid power for the next generation of its best-selling model.

“We are developing a unique Mazda hybrid system because we truly care about Mazda’s ‘Jinba Ittai’ philosophy,” said Osuga-san.

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2026 Mazda CX-5 – Overseas model pictured

“I think you know the CX-50 in the North American market. We are already using the Toyota hybrid system. If you drive the RAV4 Hybrid compared to the CX-50 Hybrid, I think you can feel the “Mazda” of the Toyota hybrid system of the CX-50.

“We have confidence in the coordination of their technical components to make it ‘Mazda’. This also applies to the Mazda 6e and CX-6e (which were co-developed with Changan in China). But if we really put our DNA into the car – like MX-5 – then we decided to develop our own hybrid system.”

“The two reasons (are) – one, we want to clearly understand internally what the hybrid is by doing internal engineering. And two, hybrid (powertrains) have multiple (layouts), but the system we chose is the direct system, which is directly connected to the transmission to move the transmission.”

“This gives us the direct and linear feeling of acceleration. That’s why we chose Mazda’s unique system.”