Peacock is adding several AI-powered features to its mobile app, including vertical NBA broadcasts, a personalized Bravo video hub and an in-app Jeopardy trivia game designed to keep viewers engaged beyond traditional streaming.
The new AI features are intended to make the app more interactive and transform the Peacock app into a mobile entertainment hub for fans. Instead of scrolling through titles, you’ll soon be able to watch sports highlights, explore personalized video feeds and even play games tied to popular NBCUniversal franchises.
Vertical NBA video is coming to Peacock
Peacock introduces live NBA broadcasts formatted vertically for mobile viewing. The feature uses AI-powered cropping technology that tracks the action and adjusts the frame, allowing you to comfortably watch games without turning your phone sideways.
These vertical streams will launch in beta during NBA games in the spring. They appear in Peacock’s Courtside Live feature, which allows you to switch between different camera angles while watching a game.
Peacock is also expanding short-form videos across the app. One of the biggest new experiences is called Your Bravoverse, an AI-powered vertical feed led by a digital avatar of Bravo host Andy Cohen.
The feature pulls clips from more than 5,000 hours of Bravo programming and compiles them into personalized playlists. Cohen’s AI avatar introduces scenes, connects storylines and helps viewers discover new shows from Bravo’s catalog.
A Jeopardy game is also being added to the Peacock app
Peacock is also expanding into mobile gaming. One of the most well-known additions is a Jeopardy mini-game coming this spring.
The game features daily quiz rounds written by the Jeopardy team. You can answer questions, track streaks, and share your results with friends, all in the Peacock mobile app.
By combining vertical videos, AI recommendations and games, Peacock hopes viewers will continue to engage with the app long after the credits roll.
Streaming platforms are increasingly turning to vertical video feeds and AI-driven recommendations to engage users on mobile devices. Disney recently launched its short-form video format called Verts and Netflix already offers a TikTok-style Discovery feed.
YouTube’s dominance shows why this strategy is important. The video platform generated $40.4 billion in advertising revenue last year, surpassing the total $37.8 billion generated by major Hollywood studios, including NBCUniversal.
