If you’ve been waiting for Gemini to actually feel like they know you, your wait is almost over. Google’s Personal Intelligence, which launched earlier this year for paying US subscribers, is now rolling out globally.
What is Gemini Personal Intelligence and what can it do?
Personal Intelligence connects Gemini to your Google apps. Think Gmail, Google Photos, YouTube, Search, Maps, Calendar, Drive, and more. It uses your existing data to provide smarter, more personalized answers without you having to explain everything every time.
The use cases are really impressive. Ask Gemini for shopping recommendations and your recent purchases and style preferences will be taken into account. Stuck troubleshooting a device you don’t remember purchasing? It can retrieve the exact model from your purchase receipts in Gmail.
If you’re planning a trip with a quick stop, Gemini can use Personal Intelligence to simultaneously check your gates, walking time and food preferences. It may even suggest a new hobby based on patterns it notices in your activity.
According to Google, this is an opt-in feature, so you choose which apps you want to connect. It is important that Gemini does not train directly on your Gmail or photos data. They are referenced to answer your questions, but the underlying personal content is separate from the model training.
Who can use Gemini’s Personal Intelligence feature?
Personal Intelligence works on desktop, Android and iOS devices with Gemini supported languages. The global rollout is now live for Google AI Plus, Pro, and Ultra subscribers everywhere except the European Economic Area, Switzerland, and the United Kingdom. Free Gemini users worldwide will gain access in the next few weeks.
Why is this important?
Personal Intelligence is probably the most significant thing Google has done with Gemini to date. Gemini is slowly becoming a kind of AI assistant that actually understands your life, not just the internet.
With access to Gmail, photos, maps, and more, Gemini will no longer feel like a generic chatbot, but behave like a true personal assistant. No other AI assistant comes close to having this data advantage right out of the box.
Apple Intelligence is still finding its footing, and Microsoft’s Copilot is mostly in productivity tools. Meanwhile, OpenAI’s ChatGPT does not have its own first-party data ecosystem.
Google, on the other hand, already manages your entire digital life with billions of users. In an AI competition where competing companies are all pushing for personalization, Google is in a unique position to win with its unmatched ecosystem.
