Cannumo, the Lithuanian wellness start-up behind the live bacteria drink Goodie, has secured a record-breaking €1 million investment for Shark Tank Lithuania – the biggest deal ever reported on a European business reality show.
The investment came from entrepreneur Tadas Burgaila, co-founder of Kilo Group and founder of the accelerator Lost Astronaut. Burgaila provided €600,000 for a 20% equity stake and €400,000 in loan financing, marking a milestone for both the Lithuanian start-up sector and the broader European TV format.
Cannumo develops wellness products with live bacteria for the rapidly growing functional beverage market. At the program, the founders introduced Goodie, a fermented drink with 96 live bacterial cultures made in Lithuania and positioned as a healthier, non-alcoholic alternative for long-term intestinal support.
Co-founders Mykolas Karpičius and Dominykas Ježerys told investors that they have already put around 500,000 euros of their own capital into launching Goodie and scaling production.
With Burgaila’s support, Cannumo is preparing for an intensive 90-day push into the UK – one of the world’s largest e-commerce markets for health and wellness products. Goodie is already stocked in several European countries and Cannumo is also developing a new gut health product for the US.
“This investment and partnership with Tadas is extremely important for us,” said Karpičius. “We share the same vision and his experience is exactly what Cannumo and Goodie need as we expand internationally.”
Ježerys added that the company’s rapid domestic success shows global interest in healthier beverage alternatives. “Our community in Lithuania has shown that people everywhere want meaningful, health-focused brands. Now we are ready to meet this demand globally.”
Explaining his investment, Burgaila said the founders had shown a rare strength in commercial execution. “Most Lithuanian companies lack this – they know how to sell,” he said. “The market for probiotics is huge and interest is constantly growing. When I heard Cannumo’s story, I realized that these are people who want to grow quickly and reach new heights.”
He set an ambitious goal for the company: to reach a value of 30 million euros within the next 12 months.
Shark Tank Lithuania producer Laurynas Šeškus said the deal sets a new benchmark: “Based on the available data, this is the largest investment of any European business reality show. It shows that Lithuanian founders are developing products that are ready to compete globally.”
Founded just three years ago, Cannumo has become one of the fastest growing wellness brands in the Baltics. Its live bacteria drinks have received international recognition including: Best New Product Introduction – NielsenIQ Awards, Best New Health Product – NOPEX 2024 and Taste Innovation Award – Anuga 2025.
