Lucid’s latest collaboration features two Knicks heroes.
Lucid Motors continues to carve out its niche as a luxury electric vehicle manufacturer, boasting breakthrough performance, range, engineering, technology and design principles. The lineup includes not only the Air, but also the new Gravity, the manufacturer’s first SUV, officially launched for the 2026 model year. With the launch of the new Lucid Gravity, Lucid has brought acclaimed actor Timothee Chalamet into the mix, and a new collaboration with basketball players Jalen Brunson and Josh Hart adds to Lucid’s growing canon of celebrity endorsements.
Both played for the New York Knicks, Brunson became an NBA All-Star in 2024 and holds records for his three-point shooting, while Hart holds the Knicks franchise record for most triple-doubles in a single season. Both also played college basketball for Villanova before moving on to the NBA. The new campaign featuring Brunson and Hart will debut with outdoor advertising and social media content around the Knicks’ home opener against the Cleveland Cavaliers on October 22nd.
According to Lucid Motors, the campaign is characterized by a common denominator between the two athletes and the manufacturer: performance, precision and excellence, both on the pitch and on the street, and it also consolidates Lucid’s presence in sports culture, among other Lucid initiatives that currently align the brand with the world of fashion, film and music. With a line of electric vehicles that set new standards, Lucid Motors is the perfect partner for two of the New York Knicks’ most notable athletes.
Image source: Lucid Motors
