BRABUS takes viewers behind the scenes of his spectacular creations in a new show.
Starting out as a family business that quickly developed an esteemed reputation for customizing and tuning Mercedes-Benz vehicles, BRABUS has since become a household name not only in the automotive industry, but throughout the luxury industry, producing BRABUS-customized vehicles from other manufacturers, as well as boats, RVs, motorcycles, clothing, and even a BRABUS-branded luxury real estate island.
As the brand has enjoyed a meteoric rise in recent years, a new documentary reality series is emerging that will give viewers a behind-the-scenes look into the world of its creative and business empire. Produced by i&u Studios, a LEONINE Studios company, the first season of the new six-part series “BRABUS: ONE SECOND WOW” will focus on BRABUS CEO Constantin Buschmann and his life and business partner Mili Umicevic and the season will premiere on Prime Video in spring 2026.
In the series, the iconic power couple faces the challenge of balancing their personal lives, their brand and their corporate activities, while also showcasing the BRABUS brand, their glamorous showroom and international travel. From a family business to a global luxury empire with automotive and lifestyle excellence, the new reality documentary series “BRABUS: ONE SECOND WOW” offers a highly anticipated look into the world of one of the most exciting luxury brands. It will launch on Prime Video in spring 2026 and will not only introduce the people behind BRABUS, but also some of the brand’s most prominent customers around the world.
