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Chery apologizes after off-road stunt goes embarrassingly wrong

Chery’s Attempting a show-stopping off-road performance in China has resulted in major embarrassment.

On November 12th, Chery sent one Fengyun X3L – an EREV (Extended Range Electric Vehicle) version of the iCar 03 electric SUV – up the stairs in the Tianmen Mountain Scenic Area in Zhangjiajie, Hunan Province.

Ho-Pin Tung achieved this feat in 2018 in a Range Rover Sport plug-in hybrid SUV, climbing all 999 steps of the staircase – which has an average gradient of 45 degrees – to the famous Gates of Heaven.

Chery wasn’t so lucky and the internet is now full of pictures and videos of his Fengyun X3L climbing about halfway up the stairs before things went wrong.

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Footage of the incident shows something falling from underneath the vehicle before it loses traction and slides down several steps. Once it reaches a landing, the driver is unable to stop the vehicle in time before it backs into a railing, damaging it.

Accordingly Car news ChinaOn November 12th and 13th, the staircase – also called the “Sky Ladder” – was closed due to the event. After the Nov. 12 incident, a witness reportedly said the SUV was left there for two hours before being moved.

Chery has explained why its SUV failed and apologized for the damage caused.

“We sincerely apologize to the Tianmen Mountain Scenic Area, tourists, partners and all friends who were concerned about this matter,” Chery said in a statement shared with Chinese media and translated into English.

“A preliminary investigation confirms that the direct cause of the accident was the inadvertent release of the safety rope attachment point of the test device, which resulted in the safety rope becoming entangled in the right wheel, impeding power delivery, causing the vehicle to slide downward and impact the guardrail, resulting in partial damage to the guardrail.”

“Fortunately, this accident did not cause any injuries or damage to the natural environment.

“We recognize that our planning and implementation of this test resulted in inadequate prediction of potential risks and failures in handling details. We deeply regret the public concerns raised by the decision to conduct the test in a public, scenic area.”

“We sincerely apologize for the damage caused by this test on Tianmen Mountain and promise to do our best to repair it, assume liability for damages and properly handle all subsequent matters.”