Two of Honda’s longest running models – the Civil Luke and accordance Sedan – will continue to be sold in Australia for the foreseeable future despite slow sales and a flood of new nameplates.
The Civic and Accord were launched in 1973 and 1977 respectively and have since become staples of Honda’s local lineup.
Sales of the pair peaked in the 2000s, with annual shipments of each exceeding 10,000 during this period.
However, increasing external competition, a shift in demand towards SUVs, as well as relatively high prices and a focus on premium variants as the brand moves towards ‘agency sales’ have resulted in demand for both models declining.
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Accord sales fell 29 percent last year to just 98 units, making it the slowest-selling midsize car alongside the discontinued Volkswagen Passat. Honda displaced 933 Civics in 2025, putting it behind the BMW 1 Series, Audi A3 and Mercedes-Benz A-Class in annual sales.
Deliveries of the Civic and Accord continued to decline in the first quarter of 2026.
Nevertheless, Honda Australia wants to stick to both models.
“For us it’s about giving customers choice and having a value proposition that works,” said Nick Parkington, General Manager Automotive at Honda Australia Daily Sparkz.
“A lot of people love the Accord, a lot of people still love the Civic and it’s won a lot of awards recently. So we’re really proud of these achievements and as long as we can present these cars to our customers with the right value for money, they’re completely safe.”
While the Civic and Accord will remain available, Honda Australia is unlikely to receive much attention given the brand’s upcoming product offensive, which includes several model updates and two new model launches.
“We are focused on the moment,” said Jay Joseph, president and CEO of Honda Australia.
“We have two new models on offer, Prelude just went on sale, we have the new CR-V, we have updates for the ZR-V, Super-One goes on sale in the second half of the year.”
“There are so many products coming our way, and Prelude and Super-One complement each other. It’s incremental because we didn’t have anything in those segments before. That’s why we’re adding a lot now.”
Honda’s recent comments on its passenger vehicles are slightly more optimistic than those made by Mr. Joseph in Tokyo late last year.
“We’re not making a long-term commitment to a nameplate,” Mr. Joseph said Daily Sparkz back in November.
“Customers decide what we do right and what we do wrong, and when sales volume doesn’t justify a model remaining in our lineup, we have to make those difficult decisions.”
Then there are no difficult decisions yet.
Even if Honda Australia were to ditch the standard Civic e:HEV, it’s less likely the brand would scrap the Civic Type R given its continued success – the hot hatch is currently sold out, with Honda citing “overwhelming demand” after the final allotment was quickly used up.
It’s not clear when more examples of the FL5 Type R will arrive in Australia or how many will be available.
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