Suzuki Australia remains tight-lipped about the pricing of its brand new product and Vitara small electric SUV, but Japanese pricing could serve as a guide, as well as some comments from the Japanese brand’s local boss.
While the media was offered a quick test drive of the new e Vitara this week (look out for our review next Tuesday, March 24), pricing has not yet been revealed and will only be revealed closer to the new model’s launch in June/July.
“The reason we can’t talk about it today is because we’re still very, very early in the launch phase of this car,” Suzuki Australia general manager Michael Pachota said.
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“But once the prices are known, you will see that they will have a competitive nature.”
The Indian-made Suzuki e Vitara is already sold in overseas markets such as Japan and Europe and is also available abroad as the facelifted Toyota Urban Cruiser.
While the e Vitara’s UK starting price of £26,249 (A$49,255) suggests a local starting price closer to something like the larger Kia EV3, which has a significantly longer WLTP-tested range, the e Vitara’s price in Japan could be a more accurate and promising indicator of the new EV’s positioning down under.
The entry-level variant in Japan with a smaller 49 kWh battery costs from 3,993,000 yen including Japanese consumption tax, which is the equivalent of A$35,210. The flagship version with all-wheel drive and a larger 61 kWh battery is now listed in Suzuki’s home market for 4,928,000 yen or A$43,455.
If Suzuki Australia doesn’t stray too far from the Japanese market’s pricing, the e Vitara range could start at under $40,000 when it arrives later this year – not far from the BYD Atto 2 Premium’s $35,990 sticker.
Despite being the higher-spec model, the Chinese SUV mentioned here offers similar battery capacity (51.1kWh vs 49kWh) and range (345km vs 344km) to the Suzuki, while the latter also offers a full driver assistance package and standard equipment levels comparable to its budget BYD rival – read more Here.
Other key competitors for Suzuki’s first electric vehicle in Australia could include the Chery E5 (from $38,990 auto), Leapmotor B10 (from $38,990 auto), MG S5 EV (from $40,990 auto) and Jaecoo J5 EV (from $36,990 auto).
The higher-spec Vitara Ultra is one of the few compact electric vehicles at this end of the market to feature dual-motor all-wheel drive, which none of the aforementioned Chinese rivals currently offer.
Stay tuned to Daily Sparkz for our Australian launch report of the 2026 Suzuki e Vitara next week.
MORE: Australian specifications for the 2026 Suzuki e Vitara have been revealed
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