Vizio is finally merging its account system with Walmart and you have a decision to make. You can link your old profile to a Walmart login or delete it permanently.
The move comes after Walmart completes its Vizio acquisition in December 2024. On February 1, 2026, Vizio officially became a Walmart private label brand. An email to customers explains how access to Vizio OS products is changing. New Vizio Smart TVs now walk shoppers through setup and offer the option to connect their existing Vizio account with a Walmart login.
Current owners can breathe a sigh of relief. You don’t have to touch your TV now. The merge or delete request will later apply to older devices.
What happens to your data?
If you choose to merge, your information will be subject to two policies. The processing is carried out in accordance with the Vizio Privacy Policy and the Walmart Customer Privacy Policy. The company links to a page with finer details.
The alternative is to delete your Vizio account completely. You may request a copy of your data within 30 days of the deletion request. There is a form for that. After this window is closed, your information may no longer be available.
The notice does not address how features for merged accounts might change. It strictly adheres to the login transition and data protection.
When the change appears on your screen
The merge option is available for the first time on newly purchased Smart TVs. When you purchase a new Vizio set, you’ll immediately be presented with the “Link” or “Delete” option during the setup process. The company hasn’t set a launch date, only that it will begin with new hardware.
For people with existing Vizio TVs, the option will come later. The email promises that there will be opportunities to merge existing customers in the future. No timeline attached.
New buyers now have to make a decision. Long-time owners get a longer runway before the call appears.
What you should do now
Nothing yet. Already own a Vizio TV? Keep using it. The merge or delete screen is not active on existing hardware.
When it appears, you have time to decide. You can read both privacy policies in advance to understand how each company handles your data. Links live in the email.
The only people who need to act immediately are those buying a new Vizio TV. During setup you select. Merge links your viewing history and preferences to a Walmart login. Deleting will delete your old account information and allow you to start over.
