In today’s technology-driven world, emotional connections can seem even more distant if you never take the time to meet someone. Young people are always looking for a new way to express themselves and be understood, but most technological devices are considered cold, functional and impersonal.
Even though there is a flood of smart devices, hardly anything is designed to interact with us on our emotional level. AI assistants as we know them today are rather useful, but have yet to be expanded to practical use cases. Created for the soulful, adventurous generation, Joobie is a social statement, an emotional ally and a wearable companion that knows you through all of life’s ups and downs. Using intuitive perception, adaptive personality, and scenario-based responses through movement and sound, Joobie transforms everyday life into purposeful, emotionally meaningful interactions, literally becoming the friend you need by your side.
Defining a new generation of social AI icons
Joobie from Huggibi is an emotionally intelligent presence that aims to represent a new generation of social expression through technology.
Whether attached to a backpack, used as a pendant or placed on your desk, Joobie becomes part of your identity. Designed as Smart companion for collectingIt serves as a warm, interactive social symbol. Its cute design combined with emotional intelligence makes it perfect for young users who want to express themselves in social spaces – both online and in real life.
An emotional AI with an attitude to life
Advanced multimodal sensor technology
At the heart of Joobie is an AI engine based on Hugbibi’s proprietary multimodal perception system. These include sound, touch, acceleration and balance sensors that make it possible to detect basic vocal stimuli, recognize musical rhythms and – in addition to physical interaction – perceive the direction of sound to detect a user’s physical and emotional state in real time.
Emotional responses inspired by the brain
What sets Joobie apart is a model of emotional human decision-making that interprets sensor input and responds “emotionally” to it. With 10 emotions and 4 unique personality types, Joobie reacts intuitively like a small creature. His personality will gradually take shape through everyday interaction over the first few weeks, leading to more natural and intimate interactions without the need for a learning curve or setup.
A “social currency” with great appeal
Joobie is designed as a wearable, high-tech fashion statement, less than five inches tall. With the potential of portability and shareability, it is a great “social currency” for digitally savvy people. It’s easy to personalize, display and play with your Joobie, making it a trend accessory that easily coordinates with your personal style.
Signaling your lifestyle in a subtle but attractive way, this item is an excellent conversation starter or icebreaker, especially if you struggle to open up in social situations and need a helping hand.
Your personalized emotional growth system
A personality that evolves with you
Joobie doesn’t stay the same – he grows emotionally over time. Using an original MBTI for Pets personality framework, Joobie develops a unique personality based on your interactions.
Companion app integration
The Joobie companion app allows users to track their AI companion’s growth, view emotional status updates, and relive shared memories. This deepens the emotional connection and creates a personalized experience that evolves with the user over weeks, months and beyond.
A scenario-based companion for modern life
Joobie fits perfectly into the nooks and crannies of everyday life. It is an active participant in commuting, working and traveling or relaxing on the couch with you, while providing discreet emotional engagement that enriches previously solo moments.
Built-in multi-scenario response ensures Joobie speaks the way you want and need to hear, regardless of your location or activities. It is always a calming support and presence in all situations.
Experience Joobie with Hugbibi
With a focus on emotional intelligence, design and lifestyle integration, Joobie marks a turning point for personal AI. When it debuted on the international stage at CES 2026, Joobie proved to be a true innovation with heart. In addition, the official launch is planned for the first half of 2026.
Learn more about Hugbibi and learn how Joobie makes every day an emotional, deep experience, one small moment at a time.
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