Rokid’s AI Glasses Style is launching globally for $299, positioning itself as a cheaper alternative to Meta’s Ray-Ban smart glasses. Instead of pursuing augmented reality visuals, Rokid deliberately avoided a built-in screen altogether.
The AI Glasses Style is completely screenless and weighs just 38.5 grams, making it light enough to wear all day without discomfort. Instead of visual overlays, it relies on voice, audio and an integrated 12-megapixel camera from Sony that can record 4K videos in clips of up to 10 minutes.
Thanks to a dual-chip design that separates low-power voice tasks from more demanding AI processing, battery life is up to 12 hours with typical use.
How Rokid’s approach differs from Meta’s
The biggest philosophical divide between Rokid and Meta is what these glasses are supposed to do in everyday life. Meta’s Ray-Ban glasses are heavily focused on content capture and social sharing. In contrast, Rokid focuses on voice-controlled AI support.
With a “Hey Rokid” wake word, you can trigger real-time translations in dozens of languages, meeting transcriptions, summaries, object recognition, and navigation directions, all through hands-free speakers without having to constantly look at your phone screen.
Rokid also promotes an open AI ecosystem rather than locking you into a single assistant. The glasses support models such as ChatGPT and DeepSeek. It can also use services like Google Maps and Microsoft’s translation tools. This flexibility stands in contrast to Meta’s more closed, meta-centric approach, which tightly ties functions to its own apps and services.
Rokid also claims to offer the world’s first precision lens service. The AI glasses style is designed to be prescription-first, allowing buyers around the world to order custom lenses by uploading prescriptions up to approximately ±15.00 D, as well as optional photochromic lenses.
Combined with its lower price, lighter build and focus on practical AI tasks, Rokid’s AI glasses style offers a compelling, more affordable entry into smart wearables than Meta’s Ray-Ban line.
