The quick version:
-
Google has appealed its search monopoly ruling.
-
In addition, a high EU fine is expected in the coming months.
-
The result could change how search and its default settings work for everyone downstream.
The legal steps
Google has appealed the antitrust ruling against its search business while also facing a significant fine from the EU, expected in the coming months. Two of the biggest regulatory burdens on business impact simultaneously on two continents.
Why bloggers should care
This isn’t just a corporate drama. Remedies in these cases may address the default settings, affordances, and structure that determine how traffic flows across the web. When courts force changes to the way Google handles search preferences or its own products in results, it impacts all publishers who rely on Google for traffic.
The practical attitude
You can’t control the courts, so control your risk. Continue to build direct channels, email, community, and loyal repeat visitors so that a change in regulations doesn’t determine your fate. The smartest people
Quick links:
Affiliate Disclosure: In full transparency – some of the links on our website are affiliate links. If you use these to make a purchase, we will receive a commission at no extra cost to you (none at all!).
