BGF has completed a £16.6m minority investment in Workbooks, the mid-market software platform positioned as a practical alternative to traditional CRM systems by unifying sales, marketing, customer support and commercial operations in a single, integrated solution.
Workbooks serves hundreds of customers across the UK and US across a wide range of industries. The platform is popular with mid-sized businesses looking to avoid the complexity, costs, and fragmented add-ons often associated with enterprise CRM providers.
Customers cite Workbooks’ lower total cost of ownership, comprehensive functionality, and shared success onboarding and support methodology as key differentiators. The approach focuses on long-term partnership and adoption rather than a one-time implementation.
The new funding will be used to accelerate go-to-market activities and product development, with a particular focus on deepening integration between sales, operations and finance processes. Workbooks also plans to expand its growing presence in the US market.
John Cheney, chief executive of Workbooks, said the investment would allow the company to scale without compromising its customer-centric philosophy.
“Our mission is simple: to provide mid-sized businesses with an integrated platform that works the way their business works – without the complexity, hidden costs or add-ons that often come with alternative providers,” he said. “BGF’s support helps us move forward faster while staying true to what sets us apart.”
Workbooks’ service-oriented approach was a recurring theme in customer feedback. A US-based customer described the experience as increasingly rare in the CRM market.
“The customer service we receive from Workbooks is exceptional,” said the customer. “The team is responsive and proactive, something you don’t see often today.”
BGF said that the clear positioning of workbooks and the reduced implementation risk were central to the investment decision.
Jack Teasdale, Investment Director at BGF, said: “Workbooks has established a strong position in the mid-market with a platform that goes well beyond sales CRM. Its onboarding model significantly reduces implementation risk and customers consistently tell us that the product is intuitive, flexible and easy to adopt. We are excited to support the team as they scale.”
As part of the transaction, BGF will take a seat on Workbooks’ board while remaining a minority shareholder.
The investment complements BGF’s growing portfolio of UK-based software and technology companies focused on scalable growth, customer retention and long-term value creation.
