Pagani brings its artisan approach to innovation to CES.
The tech world is full of anticipation as CES 2026 in Las Vegas opens the year. At the show, companies from around the world will showcase incredible cutting-edge developments and milestones that have the potential to shape the future of the industry. However, there is a somewhat unexpected name present at this year’s CES: Pagani.
While Pagani is of course known for bold innovations, the company is best known for combining its futurism with traditional, artisanal craftsmanship, such as combining groundbreaking uses of carbon fiber with exterior leather straps on the bodies of its supercars or offering automatic and manual transmission options on its latest hypercar model, the Utopia, while remaining committed to preserving V12 powertrains.
On display at this year’s CES is the stunning Pagani Utopia, presented as a rolling laboratory that has served a fleet of test vehicles and carried out some of the most important work in advancing Pagani’s approach to performance, engineering, luxury and overall automotive excellence. Additionally, Pagani’s collaboration with STMicroelectronics and osdyne is a highlight of CES 2026 and helps further optimize the electronic architecture in cars.
Dubbed the “Automotive Gateway,” Pagani’s carbon fiber expertise is presented in a special carbon fiber casing. At CES 2026, Pagani’s philosophy of combining art and science will be brought together at the highest levels of technology and premium automotive luxury art.
Image source: Automobili Pagani
