Adobe has been quietly building something big in Firefly, its all-in-one creative AI studio. And today the company is ready to show it off.
Meet Firefly AI Assistant, a conversational tool that lets you describe what you want to create and then executes it across Adobe’s entire app ecosystem, including Photoshop, Premiere, Lightroom, Express, and Illustrator.
You no longer have to switch between apps and can make any changes with simple text prompts. The idea is simple. You bring your vision and creative judgment to bear, give Firefly a prompt, and the assistant does the rest.
So what can it actually do for you?
The assistant works with something Adobe calls “Creative Skills”. These are pre-built workflows for common tasks like editing portrait photos with consistent presets or generating content for multiple social platforms at once. You can use those provided by Adobe or build your own AI capabilities.
Plus, over time, it remembers your preferences, your favorite tools, your aesthetic choices, and the type of results you like. The more you use it, the more it learns your style.
One of the biggest weaknesses of AI creation tools is that they do not produce consistent results across a large project. Adobe promises to have solved this problem, and if it’s as good as the company says, it will be crucial for new-age developers.
What else is new in Firefly?
Beyond the assistant, Adobe has built in a lot more. Firefly Video Editor now supports automatic dialog cleanup, color adjustment tools, and access to over 800 million licensed Adobe Stock assets from within the editor.
There are also two new image editing tools. Precision Flow allows you to browse through a range of variations from a single prompt using a slider. With AI Markup, you can draw directly on an image to place objects, adjust lighting, or add elements with a brush.
Firefly has also added Kling 3.0 and Kling 3.0 Omni to its growing list of AI video models, joining over 30 other models already available on the platform.
Adobe promises a lot with this new update, but whether the company can deliver on its promises is another matter entirely. I’ve learned not to trust AI features that companies announce until I try them.
