Porsche NOW Chadstone is now open.
From today (November 1), you can try out new Porsches at a pop-up store in Melbourne’s massive shopping centre.
The pop-up is located in shop G041/1341 on the ground floor “Luxury Precinct” in Fashion Capital and runs until Sunday, March 15, 2026.
The vehicles on display include an Exclusive Manufaktur 911 Carrera GTS and the new electric Macan. Porsche has also announced “a selection of treasured classic models as well as other outstanding models from the past and present.”
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More than just a few cars parked in the corner of a shopping center, Porsche NOW Chadstone will host live workshops and installations, hands-on demonstrations and bespoke events.
The pop-up will be operated from the official Porsche centers in Melbourne, Brighton and Doncaster.
If you can’t afford a Macan or 911 this holiday season, you can still purchase items from the Porsche Lifestyle and Porsche Design collections.
Also on offer: Porsche’s exclusive coffee blend, made with Melbourne coffee roaster St ALi. After all, what Melbourne resident doesn’t want a fresh cup?
Although Porsche is an extremely well-known brand, the company still hopes that the “carefully curated space” will “spark curiosity about the brand.”
It follows the opening of a pop-up earlier this year at the foot of luxury residential towers One Sydney Harbor in Barangaroo South, the first Porsche NOW pop-up of its kind in Australia.
“The Porsche NOW pop-up concept has evolved into an immersive and unforgettable brand experience that captivates both loyal customers and passionate Porsche enthusiasts,” said Daniel Schmollinger, CEO and managing director of Porsche Cars Australia.
“With the new location in Chadstone, Australia’s leading shopping and lifestyle destination, we are excited to elevate the Porsche experience even further. This new setting offers our community a dynamic opportunity to engage with the brand and discover Porsche lifestyle products, especially as the festive season approaches.”
Porsche is not the first brand to display vehicles in a shopping center in Australia, let alone Chaddy. In the basement you’ll find Polestar, which competes with Porsche’s Macan.
MORE: Explore the Porsche showroom
