Google is expanding its Personal Intelligence feature (previously available to paid users) and making it available to all users in the US through its AI-powered search experience. This feature changes the way you search by using your own data to provide more relevant answers.
Instead of giving you general results, Google can now tailor answers based on your personal context, making search feel more like a conversation that understands you.
At the heart of this update is AI Mode, Google’s conversational search tool for complex searches. When Personal Intelligence is enabled, public information can be combined with your private context from services like Gmail and Google Photos.
What can Personal Intelligence do for you?
The feature connects your Google apps to search and allows it to understand your plans, habits and preferences. You don’t need to repeat the details for every query. The system already has this context.
For example, if you’re planning a trip, the AI ​​can review your past hotel bookings in Gmail and travel photos to suggest activities tailored to your style.
It can also recommend products based on your previous purchases, or suggest places that match your interests, and even pick up patterns from your photos.
Personal intelligence can reduce the effort required to search and compile information. By leveraging what Google already knows about you through its services, it can respond faster and more accurately.
What about privacy and control?
Google positions this as a completely optional feature. You can connect to Gmail or Photos and disconnect them at any time. The company also says it doesn’t train its AI models directly on your emails or photo libraries. Instead, limited interaction data such as prompts and responses are used.
The rollout initially applies to personal Google accounts in the US, not to business or education users. Free tier users can try Personal Intelligence in the Gemini app and Gemini on Chrome.
