WhatsApp has been proudly free for years. But that could soon change, at least for users who want a few extra bells and whistles. According to a recent discovery by WhatsApp feature tracker WABetaInfo, the messaging platform is working on a new optional subscription tier that could unlock premium features within the app. The plan, reportedly called “WhatsApp Plus,” wouldn’t replace the free version of the app, but would instead add a handful of additional tools for paying users.
Early details suggest the subscription will focus on customization and chat management rather than core messaging functionality. In other words: SMS, calls and voice messages should remain completely free. However, some advanced personalization options may be hidden behind a paywall.
What the WhatsApp subscription might include
Based on beta results, WhatsApp Plus could allow users to customize the app in ways that aren’t currently possible. Subscribers may be able to change the app theme, customize accent colors, and choose from approximately 14 alternative app icons to personalize the interface.
The plan can also expand chat management features. Currently, WhatsApp only allows users to pin three conversations to the top of their chat list. According to reports, this limit could increase to up to 20 pinned chats in the Premium tier, making it easier for heavy users to keep important conversations within reach. Other benefits tested include exclusive stickers, additional notification ringtones, and potentially more interactive reactions in chats. However, these features are still in development, so the final list may still change before anything is officially launched.
The bigger takeaway is that Meta appears to be exploring a subscription strategy similar to what many other messaging and social platforms already offer. Apps like Telegram and Snapchat have introduced premium tiers that unlock customization options and advanced tools while keeping the core service free. For a platform used by billions of people worldwide, even a small subscription tier could become an important new source of revenue. Especially if enough power users decide that these additional features are worth it.
