Thanks to a new feature in the Google Phone app, Android phones are getting a fun and personal way to customize your appearance on calls. Known as “Calling Cards,” this option allows Android users to design and share a personalized visual identity that appears during phone calls. Instead of a simple caller ID or small profile picture, users can now set a full-screen image along with custom fonts and colors that define exactly how their calls look to others.
Once the feature is available, Android users will see a prompt to “Create your business card” at the top of the Home tab of the Phone app. Tapping this prompt takes you through a straightforward setup that involves linking your Google account, selecting a photo from your camera roll or Google Photos, and then adjusting style elements such as font width, weight, rounding, and color. You can also decide whether your custom business card is visible only to your contacts or to everyone who calls you.
This new customization builds on previous versions of Calling Cards
This feature allowed you to personalize the visual representation of other people’s incoming calls, similar to contact posters on the iOS platform. While Google has previously offered full-screen images for certain contacts, this update lets you control what others see when you make a call, adding a layer of personal expression to an otherwise standard communications interface.
For many Android users, this represents a small but significant change in the look and feel of calls. Standard caller IDs have long been limited to static elements – usually just a number or a thumbnail – that provide little visual context or personality. With Calling Cards, users can now make calls more like digital business cards, combining images, typography and color into a unified calling experience. This offers a new level of personalization, especially for heavy callers, creative types, or anyone who wants their phone to more clearly reflect their identity.
The rollout begins with the latest beta versions of the Google Phone app
It can also be gradually expanded through app updates or server-side changes. While the feature relies on your device using Google’s default phone app – which is standard on the Google Pixel and many other Android phones – it may not be supported out of the box on all Android phones. However, as availability increases, more and more people will be able to enjoy customized visualizations for both outgoing and incoming calls.
Looking forward, this personalization could expand even further to include animated elements, contextual backgrounds based on caller information, or even dynamic visual elements tied to AI features in future Android versions. For now, however, it offers users a simple and elegant way to make phone calls more personal and unique.
