Hyundais The upcoming ute is not expected to hit the market until 2028, but development of the all-new model is likely already well underway.
Little is known about Hyundai’s first global pickup truck, but in recent days the Korean automaker unveiled the Boulder – a “design study” of an off-road SUV whose ladder frame platform is identical to the company’s future “midsize pickup truck.”
But the ute could end up sharing more than just its underpinnings with the concept.
With Daily Sparkz you can save thousands on a new car. Click Here to get a great deal.
“The production version of the Boulder concept will undoubtedly be the subject of numerous design clinics and market studies as it progresses to final release,” revealed Bill Thomas, general manager of public relations, sponsorship and events at Hyundai Australia.
“But there always has to be a balance between giving the buyer what they know they will like and offering them something they never imagined. The feedback for Boulder has been extremely positive – it’s safe to assume that the production vehicle will be extremely appealing too.”
While the model name hasn’t been finalized yet, these illustrations (above and above) from digital artist Theottle give an idea of what a Hyundai Boulder 4×4 double cab ute might look like when it comes to market, based on the concept’s design cues.
However, with that Kia Tasmans While Hyundai appears to be facing widespread criticism after its unveiling in late 2024, Hyundai’s approach to designing a subway model could be more cautious.
“There are lessons to be learned across the market, from all competing brands and in every segment,” Mr. Thomas said Daily Sparkz.
“Australia is one of the most competitive car markets in the world and we have great respect for our competition. If we weren’t constantly learning – not just here but around the world – we would be doing ourselves a disservice.”
But despite increasing competition within the Australian ute segment, Hyundai’s local PR boss says the popularity of ute vehicles here “shows how strong the segment is and highlights the need for Hyundai to have a player there”.
“We see a long future for utes in the Australian market and our aim is to be extremely competitive when entering the market,” he said.
“There’s no doubt we’re late to the party, but when we get there we’ll give it our all. Judging by the response to the Boulder concept, we’re confident we’re on the right track.”
Australia’s exact involvement in the final production version of the ute is not yet known, but Mr Thomas says the company’s local branch will play its part.
“The production version of Boulder will certainly be tested in Australia,” he said Daily Sparkz.
“It is still too early to say what kind of involvement the local teams will have, but we will be happy to support and contribute wherever possible.”
MORE: Explore the Hyundai showroom
