“We don’t look at lap times”: Why Genesis Magma isn’t chasing Nürburgring records

In a world where performance brands obsess over Nürburgring lap times, genesis takes a different approach. It is said that he simply doesn’t care about the stopwatch.

At the launch of the GV60 Magma, Genesis Chief Creative Officer Luc Donckerwolke took a thinly veiled swipe at its German rivals (and possibly even its sister brand Hyundai N), declaring that chasing records was ruining road cars.

“We don’t look at lap times,” said Mr. Donckerwolke.

“I hate cars that are basically only good on the Nürburgring… If you drive them on the normal road, it shakes the stuffing out of you.”

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The comments define the division between Genesis Magma and the Hyundai N division. While the Ioniq 5 N is designed as a “cornering villain” capable of enduring 20-minute track sessions, the mechanically related GV60 Magma is positioned as a high-performance GT.

“Magma is meant to be rewarding, not challenging,” Mr. Donckerwolke explained.

“To compliment the driver, not to intimidate them. It’s the kind of car where you suddenly realize you’re going faster than you thought, and it feels effortless.”