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Chinese joint venture to boost Ford Ranger and Bronco sales has been liquidated

A partnership between Ford and Chinese automaker Jiangling Motors Co (JMC) has been dissolved after incurring sustained losses totaling at least 750 million yen (A$153 million) since its announcement in January 2022.

According to Ford, the Jiangling Ford Automobile Technology (JFT) joint venture was formed to “accelerate the growth of Ford’s passenger vehicle business in China.”

However, a report from Jiangling Motors published in 2025 confirmed that the joint venture had accumulated even higher losses of 2.3 billion yen (A$480 million) over four years, with its revenue falling 45.4 percent last year alone.

According to Chinese news agency Soho.comthe JV has now been liquidated. Ford has not made an official statement.

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Although the joint venture did not manufacture vehicles, it was tasked with driving sales growth by building a dealer network of 181 stores across China, marketed as outdoor/adventure lifestyle-oriented “Ford Beyond” stores.

Separate from Changan Ford – a 50-50 joint venture between Ford and Changan that makes the brand’s vehicles in China – the “Ford Beyond” stores focused on SUVs and pickup trucks rather than traditional passenger vehicles.

The strategy aimed to capitalize on China’s easing of regulations on the use of pickup trucks in urban areas.

It was expected this would provide an opportunity for more lifestyle-oriented models, such as a Chinese-market version of the Ford Ranger – Australia’s best-selling model for the past three years.