Ford doesn’t want to challenge Chevrolet and Ram with the larger Super Duty in Australia

Ford Australia says there isn’t much interest in a larger F-Series truck above it F-150and therefore has no plans to introduce larger Super Duty pickups.

“Especially considering Silverado has HD and (Ram) has 2500 and 3500, I can honestly say we don’t see much of that approach in terms of, ‘Hey Ford, is there any intention of bringing in F-250 or F-350?’ had. Product Marketing Manager Peter Zikas told the media at the launch of the updated F-150 range.

“So for us right now it’s the F-150 and, I think, Super Duty from a Ranger perspective that’s carrying the big load in terms of performance.”

The relatively niche full-size pickup market in Australia is dominated by 1500-class trucks, including Ford’s own F-150, the Chevrolet Silverado and the Ram 1500; with the Toyota Tundra also in the mix. Larger trucks like the Chevrolet Silverado HD and Ram 2500 account for less than a quarter of segment sales.

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With increasing pressure on the segment from the Federal Government’s New Vehicle Efficiency Standard (NVES) and new challenges such as fuel supply and volatile prices due to the conflict in the Middle East, it is logical to assume that the already small market for heavy duty pickup trucks in Australia will continue to shrink.

While the Super Duty name is a relatively new addition to the best-selling Ranger crew cab range in Australia, the nameplate has graced the Blue Oval’s larger North American F-Series trucks since 1999.

Various body styles and sizes are offered, from the F-250 pickup truck to the F-600 commercial vehicle. Ford says its F-Series Super Duty lineup held more than 50 percent market share in America’s utility, mining, construction and emergency response sectors as of 2022, with the Blue Oval calling its heavy-duty trucks the “tool of choice for essential industries.”

The F-Series Super Duty lineup was last redesigned for the 2023 model year, gaining a new “base” 6.8-liter V8 gasoline engine and a high-performance version of the 6.7-liter “Power Stroke” diesel V8, as well as Ford’s latest technologies such as Pro Power Onboard and integrated 5G connectivity.