Could Tata return to the Australian market after two failed attempts?
Tata first launched here in 1996 and lasted for almost a decade before quietly closing up shop in 2005 – before a new attempt by another importer and dealer in 2013.
Now, around seven years after Tata closed its doors for the second time, all signs point to the Indian car maker being on the verge of a third attempt.
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Daily Sparkz has unearthed Tata trademark registrations for the names “Styzor” and “Ladaq” with government agency IP Australia, suggesting the marks could be nameplates for potential future models to be launched here.
Following the success of Chinese carmakers in Australia, as well as the increasing presence of Indian rival Mahindra and other Indian-made vehicles from Suzuki, Fusion Automotive – the Australian importer and distributor owned by Walkinshaw Group – may feel the stars are aligned for a return of the Tata name.
Excluding several small cars and trucks, Tata currently has around nine passenger vehicles on offer in India – from small cars to family SUVs – with a choice of petrol, diesel and electric powertrains.
Although global trademark applications are not uncommon – even if the company does not have a presence in a particular market – what is special is that the Styzor name was originally registered as a trademark abroad in early 2022.
However, these latest trademark applications were filed in March 2026 in Australia under Class 12, the designation for vehicle model names.
The last time Tata registered a model name in Australia was August 2013.
India, like Japan, Britain, Thailand and South Africa, is one of the few right-hand drive markets in the world with an automobile manufacturing base – making importing Tata vehicles here an easier process, provided the company can comply with Australia’s strict design rules.
Many here may know Tata for its entry-level Xenon vehicles sold here through Fusion Automotive between 2013 and 2019, but the parent company is a global powerhouse with finance and trading companies already operating in Australia – and the Indian powerhouse also owns Jaguar Land Rover.
MORE: 25 Years of Failure – The Car Brands That Didn’t Succeed in Australia, Part II




