Samsung’s TVs are getting better every year, but 2026 feels like a real rethink in design rather than just an improvement in specs. Having already updated its MiniLED TV range and Frame TV range for 2026, this time it’s time for OLED TVs.
The company’s latest range introduces a much more premium, almost “artificial” approach, coupled with meaningful improvements in brightness and glare protection. And while that sounds like a small change on paper, it could actually transform how these TVs perform in real living rooms.
What’s new about Samsung’s 2026 OLED TVs?
The focus of the update is the new design language, particularly on flagship models like the S95H. Samsung has introduced a metal-heavy “FloatLayer” design that provides visible bezels and a more textured, frame-like look. It’s a departure from the ultra-minimal panels we’re used to, leaning more towards something that blends into the interior design, similar to the Frame TVs.
This design change isn’t just cosmetic either. Samsung is also moving its OLED lineup closer to its lifestyle TV category by bringing features like the Art Store to OLED for the first time. Yes, these TVs can now function as digital art displays when not in use, which fits nicely with the new metal frame aesthetic.
On the performance side, the brightness increases noticeably, especially on high-end models. Samsung combines this with its improved OLED HDR Pro technology to deliver brighter highlights without sacrificing contrast. In addition, the top models S95H and S90H are also powered by the NQ4 AI Gen3 Processor9 and offer 4K AI Upscaling Pro paired with Auto HDR Remastering and Color Booster Pro for the best visual experience.
Then there’s the anti-glare story, which may actually be the bigger deal here. Samsung continues to double down on its anti-glare screen technology, refining the way the panel handles reflections in bright rooms. Newer models improve reflection processing while attempting to maintain contrast, which has traditionally been a compromise with OLED displays.
Why Samsung’s OLED upgrade feels like a real solution
Samsung’s push towards better anti-glare technology and higher brightness is clearly aimed at making OLED far more usable in everyday living rooms. And while the focus here is on performance, buyers also want to know the practical side of things. Here are the prices for the entire OLED range:
| Series name | Prices |
| S95H | • 83-inch Class S95H: $6,499.99 • 77-inch Class S95H: $4,499.99 • 65-inch Class S95H: $3,399.99 • 55-inch Class S95H: $2,499.99 |
| S90H | • 83-inch Class S90H: $5,299.99 • 77-inch Class S90H: $3,699.99 • 65-inch Class S90H: $2,699.99 • 55-inch Class S90H: $1,999.99 • 48-inch Class S90H: $1,599.99 • 42-inch Class S90H: $1,399.99 |
| S85H | • 83-inch Class S85H: $4,499.99 • 77-inch Class S85H: $2,799.99 • 65-inch Class S85H: $1,999.99 • 55-inch Class S85H: $1,499.99 • 48-inch Class S85H: $1,199.99 |
At the same time, the new metal design and art-focused features suggest a larger shift. Samsung isn’t just improving image quality; It’s about rethinking how TVs fit into a room. The result feels like a mix of performance and aesthetics, where the screen is no longer just something to look at, but something that belongs in the room. And if this direction continues, future OLED upgrades could be as much about lifestyle as specs.
