Apple’s AI strategy could take a very familiar turn that made the iPhone what it is today. According to Bloomberg’s recent report, Apple is working on a new “Extensions” system in iOS 27 that would allow third-party AI assistants to connect directly to Siri, including services like Google’s Gemini and Anthropic’s Claude.
More importantly, this isn’t just a hidden setting. Instead, Apple is reportedly planning a dedicated section of the App Store for these AI integrations, effectively creating a marketplace for AI tools very similar to the proliferation of apps today.
What does this actually mean for Siri?
It’s a pretty huge change. Instead of trying to develop perfect AI, Apple appears to be turning Siri into a hub or “router” for multiple AI models, allowing users to choose which assistant handles their requests. That means Siri could act as a front end while different AIs take on different tasks, one for writing, another for coding, another for research. It’s less “Siri vs ChatGPT” and more “Siri + everything.”
As things stand, Apple is reportedly pursuing a two-pronged strategy: building its own AI (Apple Intelligence) while opening the door to third-party services. This allows Apple to remain competitive without relying on just one model. It also discourages users from switching to Android.
There is also a business aspect here. By turning AI tools into something users can install through the App Store, Apple could take a cut from subscriptions, just as it does with apps today.
So will Siri become the new app store?
This could completely change the way AI works on phones. Instead of relying on an assistant to do everything, Apple appears to be moving to a modular design that allows users to mix and match different AI tools depending on their needs. And if this vision comes true, Siri will no longer be just an assistant, but a platform.
