Lamborghini is finished with the Lanzador. The all-electric supercar that the Italian automaker unveiled back in 2023 – the one that was supposed to loudly lead the brand into the electric car era – was quietly discontinued late last year (via The Times).
CEO Stephan Winkelmann confirmed it this week, and honestly he didn’t sound too disappointed about it. The reason? Winkelmann summed it up: The development of electric vehicles is becoming “an expensive hobby.”
The EV dream no longer has a charge
And when your hobby involves billion-dollar research and development budgets and you have a customer base that fundamentally doesn’t want what you’re spending the money on, it’s time to put down the soldering iron.
Instead of going purely electric, Lamborghini will switch to plug-in hybrids (PHEVs) across its entire model range by 2030. According to reports, the Lanzador itself will be reborn as a PHEV – which, to be fair, might actually be a better fit for a brand whose identity is shrouded in the sound and fury of a roaring V10 or V12.
Winkelmann admitted that electric vehicles “have difficulty creating that specific emotional connection.” Translation: A silent Lamborghini is basically just an expensive golf cart.
Industry-wide reality check
The numbers confirm him. In his words, the “acceptance curve” for battery-powered cars among Lamborghini’s wealthy clientele is “close to zero.” Meanwhile, the company just had its best year ever: in 2025 it delivered a record 10,747 cars, with the Urus, Temerario and Revuelto PHEV range doing all the heavy lifting.
Lamborghini is not alone in this rethinking.
Stellantis just took a $26 billion charge for abandoning some electric car models, and Ford wrote off nearly $20 billion on its electric car plans. The electric gold rush, at least in the luxury supercar space, appears to be on pause.
However, never say never to a Lamborghini electric vehicle – Winkelmann himself used this exact expression. But if you’re hoping to buy a silent angry bull, you’ll have to wait first.
