The ongoing memory crisis could perhaps spare Google’s Pixel 10a after all. According to French publication Dealabs, the company could maintain the Pixel 9a’s price for the upcoming model.
For the base variant with 8GB of RAM and 128GB of storage, the Pixel 10a could cost 549 euros, while the 256GB storage variant could cost 649 euros. These are similar to the retail price of the Pixel 9a. However, as mentioned in the report, these prices are mainly for Europe.
Why Google could be ahead in pricing this year
However, the company could follow a similar price trend in other markets, including the United States, for two possible reasons. First, the company might have secured enough DRAM units to equip the entire product range before the industry saw a dramatic price increase, or just in time for a small price increase.
The second and even more disappointing reason is that the Pixel 10a is rumored to ship with nearly identical hardware to its predecessor. For example, the upcoming A-series phone could ship with the same 6.3-inch OLED screen (120Hz refresh rate, 2700 nits peak brightness) as the Pixel 9a.
Additionally, the phones should have the same camera setup (48MP primary, 13MP ultrawide, 13MP selfie), a 5,100mAh battery that supports 23W wired charging, and the same IP68 dust and water resistance rating. Do you see? The upcoming phone carries over most of the specifications from the previous version.
If that’s the case, shouldn’t the Pixel 10a be cheaper than the Pixel 9a right out of the gate? Technically this should be the case, but Google could justify the price by upgrading the phone’s chip from the Tensor G4 to the Tensor G5 (although industry sources remain divided on this).
The same report mentions that the Pixel 10a could be officially announced on February 18, 2026 and go on sale on March 5, 2026 (roughly two weeks after launch). If the company decides to stick with the old pricing, the Pixel 10a (128GB) could cost $499, while the Pixel 10a (256GB) could cost $599.
