Consumers in 2025 will face a clear choice when choosing a smartphone: iPhone with its seamless iOS ecosystem or Android with diverse hardware options from brands like Samsung and Xiaomi.
iPhone users benefit from long-term software updates that protect devices for seven years, save money on frequent replacements, and ensure smooth performance in everyday tasks like banking or video calls.
Android users benefit from customizable interfaces and affordable models starting at $300, so budget-conscious families can equip everyone with powerful phones for streaming or gaming without breaking the bank.
Companies are optimizing apps knowing that the iPhone holds 58.03% market share in the U.S. and prioritizing iOS for higher revenue per user – up to $142 billion in App Store spending – while Android’s global dominance of 72.46% requires broad compatibility for maximum reach.
For example, a freelancer edits photos on the iPhone’s superior camera and A18 chip to speed up export by 30%, while a student customizes an Android widget dashboard to track classes efficiently.
This guide on iPhone vs Android Stats 2025 gives you data to help you make decisions: Parents choose iPhone for secure family sharing, travelers choose Android for expandable storage on long trips, and developers target platforms where users spend the most money.
There are over 3 billion active Android devices compared to 1 billion iPhones, but iOS leads the premium segments.
Bringing together global insights iPhone vs Android Stats 2025 Use narratives and charts to highlight trends and help you capitalize on your strengths – iPhone for privacy-focused productivity or Android for versatile entertainment.
Global market share
Android has a global smartphone operating system share of 72.46% as of July 2025, up slightly from 71.56% in 2024, powering budget flagship devices in over 190 countries. iOS holds 27.13% with an emphasis on high-end consistency.
Android surpassed the 50 percent mark for the first time in 2014 with 53.65%, solidifying its lead through diversity.
Users in emerging markets are turning to Android for its affordability – models like the Redmi 14C offer internet access for less than $150 – and promoting education through free apps.
Developed regions prefer iPhone for ecosystem integration; A pro syncs Mac, iPad and iPhone for uninterrupted workflows and reduces task switching time by 25%.
The annual shares from 2009 to 2025 are (partially) recorded in the table.
| Year | iPhone (iOS) (%) | Android (%) |
| 2009 | January 34th | 2.41 |
| 2010 | 25.48 | 8.82 |
| 2011 | 22.29 | 19 |
| 2012 | April 24th | 27.41 |
| 2013 | 03/24 | 39.21 |
| 2014 | 23.95 | 53.65 |
| 2015 | 20.2 | 64.2 |
| 2016 | 19.29 | 69.11 |
| 2017 | 19.65 | 72.63 |
| 2018 | 20.47 | 75.45 |
| 2019 | 22.71 | 75.47 |
| 2020 | 26.28 | 73.06 |
| 2021 | 27.34 | 71.89 |
| 2022 | 27.85 | 71.47 |
| 2023 | 02/29 | 70.26 |
| 2024 | 27.81 | 71.56 |
| 2025 | 27.13 | 72.46 |
For tablets, iOS is at 50.68%, Android is at 49.12% – families buy iPads for long-lasting children’s modes.
Also read about: Apple statistics
US market share: iPhone is clearly ahead
iOS reaches 58.03% in the US in July 2025 versus 41.71% for Android, driven by Gen Z loyalty – 79% prefer Apple. Android peaked at 46.42% in 2015.
College students use iPhones for iMessage group chats and AirDrop sharing, fostering social connections. Companies are targeting 57.97% market share for iOS to ensure apps load faster on optimized hardware.
Annual US data from 2009:
| Year | iPhone (iOS) (%) | Android (%) |
| 2009 | 57.9 | 6.16 |
| 2010 | 38.31 | 18.71 |
| 2011 | 38.33 | 35.32 |
| 2012 | 49.48 | 40.63 |
| 2013 | 52.79 | 39.25 |
| 2014 | 52.3 | 42.58 |
| 2015 | 50.85 | 46.42 |
| 2016 | 53.19 | 45.2 |
| 2017 | 53.89 | 45.23 |
| 2018 | 54.82 | 44.73 |
| 2019 | 55.23 | 44.51 |
| 2020 | 59.54 | 40.27 |
| 2021 | 58.58 | 41.11 |
| 2022 | 56.74 | 42.94 |
| 2023 | 58.1 | 41.46 |
| 2024 | 56.52 | 43.18 |
| 2025 | 58.03 | 41.71 |
Quarterly USA from Q2 2023:
| quarter | iOS (%) | Android (%) |
| Q2 2023 | 52 | 48 |
| Q3 2023 | 55 | 45 |
| Q4 2023 | 64 | 36 |
| 1st quarter 2024 | 54 | 46 |
| Q2 2024 | 50 | 50 |
| Q3 2024 | 52 | 48 |
| Q4 2024 | 65 | 35 |
| Q1 2025 | 55 | 45 |
| Q2 2025 | 50 | 50 |
iPhone eSIM adoption reaches 50% in North America, making it easier for travelers to switch carriers.
Also Read About: Apple Music User Statistics
Active users and device install base
Over 3 billion Android devices are activated worldwide, compared to more than 2.3 billion Apple devices (including more than a billion iPhones). US: 155 million iPhones (2024), ~133.4 million Android (2022), ~100 million Android in early 2025.
Android supports global connectivity in rural areas with offline capabilities. The iPhone base guarantees updates for seven years; Users keep devices longer, reducing e-waste.
Sales and shipping of smartphones
Q2 2025: Samsung delivers 58 million Android devices (19.7%), Apple 46.4 million iPhones (15.7%). 2024 annually: Apple 232.1 million, Samsung 223.4 million.
Sales in Q4 2023: Android 56%, iPhone 37%. Selected countries Q3 2024:
| country | iPhone (iOS) (%) | Android (%) |
| US | 47.5 | 52.2 |
| Australia | 44.3 | 54.5 |
| Japan | 36.4 | 63.3 |
| Great Britain | 35 | 64.8 |
| Germany | 26 | 74 |
| Italy | 25.1 | 74.3 |
| France | 9/22 | 76.7 |
| China | 20.9 | 65.1 |
| Spain | 18.3 | 81 |
Top 10 bestsellers Q3 2024: 5 iPhones (16 series dominates), 5 Android (Galaxy A/S, Redmi).
Budget buyers go for the Galaxy A15 when it comes to essentials; Premium seekers choose the iPhone 16 Pro Max for videography.
Average price: Android $293, iPhone $1,048 (expected to be $287/$1,015 by 2029).
Also read about: Android usage statistics
App ecosystem: availability, downloads, spending
Google Play: 1.68-2 million apps (96.95% free), App Store: 1.55-1.9 million (95.4% free).
Spending 2025: App Store $142 billion, Google Play $65 billion (iOS 68.6%).
Yearly:
| Year | App Store ($Billion) | Google Play ($Billion) |
| 2021 | 85 | 47 |
| 2022 | 92 | 45 |
| 2023 | 108 | 51 |
| 2024 | 124 | 58 |
| 2025 | 142 | 65 |
| 2026 | 161 | 72 |
IAP 2024: total $150 billion. Downloads a flat rate of 136 billion, but used 26 apps/month.
Downloads in February 2025: TikTok 65 million Android, DeepSeek 21 million iOS.
iPhone users spend $1.64 per app, compared to $0.43 for Android; Gamers (78% Android), but iOS revenue per user higher.
Developers Monetize iOS Subscriptions; Android focuses on volume displays.
User demographics: age, income, gender, loyalty
- Global: 60% men Android, 54% women; 31% iPhone women vs. 28% men.
- US Gen Z: 79% Apple, teenagers 88%. 25-34: 27% iPhone.
- iPhone Income $85,000 vs. Android $61,000; iPhone 27% Graduate+.
- Loyalty: 90%+ iPhone upgrade to iPhone, Android 70-80%.
- iPhone: $101/month for tech, $117 for fashion, $83 for beauty; Android half.
- 12 selfies/day iPhone vs. 7 Android.
- Young Professionals Build Credit Using Apple Card; Families share Android storage.
Usage habits and behavior
- 5 hours/day iPhone, 3.7 Android. 75% of messaging top activity.
- 62% price drives upgrades; 50% unwilling AI subscribers, 40%+ privacy concerns.
- Push CTR: Android 5.3%, iOS 2.75%.
- Dependency: 21% 18-29, 17% 65+.
- 78% mobile gamers Android.
- 52% would switch to Android for functionality; 27.2% of iPhone users do not respect Android, while 16.7% are against it.
- 42% value Apple Intelligence.
- Satisfaction: Samsung 82, Apple 81.
- iPhone lasts 2+ years (70%), Android <2 years (57%).
- iOS 18: 88% current, 82% all. Android 14: 37.36%, 15: 3.32%.
Regional insights: China, India, others
China: Android 77.44%, iOS 21.81%. India: Android 96.67%, iOS 3.11%.
Android enables affordable 5G in India for online learning.
Latest from Quora and Reddit: New questions in 2025
Users are asking about rumors about the foldable iPhone 17’s durability compared to the Samsung Flip7’s durability, Android 16’s privacy dashboards outperforming iOS 19, and AI battery usage on the Pixel 10 compared to the iPhone 16.
Reddit debates eSIM-only iPhones forcing carrier locks, custom ROMs extending Android lifespan to 10 years, and Vision Pro integration with Android AR glasses.
Quora explores cross-platform messaging needs, quantum-resistant encryption in iOS 20 betas, and sustainable sourcing – Apple’s 100% recycled rare earths versus Android supply chains.
Enthusiasts root Android for ad blocking and save 40% data.
Future trends and practical benefits
Global data traffic 139 exabytes/month in 2025, doubling by 2030. iPhone loyalty grows with Generation Z; Android brings innovation to foldable devices.
Choose iPhone for ecosystem savings (trade-in over $500) and Android for flexibility (1TB SD cards).
iPhone and Android Stats FAQs
1. How do the global market share differences in iPhone and Android 2025 statistics help travelers choose a device?
iPhone’s reliable updates make navigation easier, while Android’s dominance offers more carrier options and affordable SIM options in emerging regions.
2. Which spending habits from the iPhone vs Android 2025 statistics benefit app developers aiming for revenue?
iOS users spend $142 billion and prefer premium apps, while Android users contribute $65 billion, prompting developers to prioritize in-app purchases.
3. Why is user loyalty important in iPhone vs Android 2025 statistics for families planning to upgrade?
90% of iPhone users stay in the ecosystem for seamless upgrades and data sharing, while Android offers greater budget diversity, appealing to mixed-brand families.
4. How can privacy concerns highlighted in the iPhone vs Android 2025 statistics influence companies’ security decisions?
Businesses prefer iPhones for secure on-device computing and longer updates, while Android’s customizable permissions offer cost-effective security options.
5. What demographic insights from the iPhone vs. Android 2025 statistics guide teachers when selecting student devices?
Gen Z prefers iPhones for seamless collaboration, while Android offers budget-friendly options with expandable storage for education-focused apps.
Also read:
Diploma:
iPhone vs Android Stats 2025 Highlight that Android’s global volume is 72.46%, while premium iPhone has a 58.03% lead in the US and $142 billion in spend – driving consumers to iOS for longevity/privacy or Android for affordability/customization, maximizing day-to-day efficiency and value.
Source: Statista, Exploding Topics
