Stellar lost 22.3 billion euros (37 billion Australian dollars) in 2025, mainly due to costs associated with the expansion of electric vehicles (EV) and plug-in hybrids (PHEV) and the subsequent return to gasoline engines and extended-range electric vehicles (EREV).
As part of the change of heart, the company incurred 25.4 billion euros (42.2 billion Australian dollars) in depreciation and other costs, including severance payments and warranty provisions.
The French-Italian-American automaker announced a big annual loss when it reported second-half results in early February.
As the company loses US$2.2 billion (A$3.1 billion) in the US in 2025 before costs associated with electric vehicles, workers represented by the United Auto Workers union will have to forego a profit-sharing bonus.
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In contrast, unionized Ford workers will soon receive a $6,780 (A$9,500) profit share, while GM employees are expected to receive a $10,500 (A$14,750) bonus. Italian Stellantis employees are also expected to forego a performance bonus.
Under former CEO Carlos Tavares, Stellantis invested at least 30 billion euros in developing electric vehicles for both sides of the Atlantic, including electric powertrains for most European models and new electric vehicles for Ram, Dodge and Jeep.
Since leaving at the end of 2024, Stellantis has backed away from its more ambitious electrification goals, including turning Opel, Vauxhall and Alfa Romeo into pure electric brands.
In addition, the V8 engines were reintroduced in the Ram 1500, the long-delayed electric version of the pickup was abolished, and the Jeep and Chrysler plug-in hybrids were abolished.
Worldwide distribution
| Sales 2025 | Change | |
|---|---|---|
| North America | 1,466,000 | -4.0% |
| Europe | 2,454,000 | -4.8% |
| Middle East and Africa | 541,000 | 0.6% |
| South America | 994,000 | 8.5% |
| China, India, Asia Pacific | 102,000 | -9.7% |
Global sales fell 2.0 percent to 5,557,000. Declines in the key regions of North America and Europe were offset by strong increases in South America, particularly Argentina.
Maserati, which reports its figures separately from the rest of the group, saw sales fall 24.4 percent to 11,127 in 2024. Things get even worse if you look a little further, because the brand only sold 26,689 vehicles in 2023.
North America
With 1.26 million vehicles in 2025, the USA was again the largest single market for Stellantis, 3.4 percent less than the previous year.
The market share fell from 8.0 percent to 7.6 percent, putting it behind GM (17.2 percent), Toyota (15.3 percent), Ford (13.3 percent), Hyundai/Kia (11.0 percent) and Honda (8.6 percent).
While the company’s electric vehicles, including the Dodge Charger muscle car, failed to win hearts and minds, Ram sales rose 17.5 percent and the old Dodge Durango, for a time the last bastion of the Hemi V8, saw unit sales rise 37 percent.
Sales fell in Canada (down 11.5 percent to 115,000) and Mexico (down 3.2 percent to 91,000).
Europe
| Sales 2025 | Change | |
|---|---|---|
| France | 558,000 | -6.8% |
| Italy | 493,000 | -7.2% |
| Germany | 379,000 | -8.9% |
| United Kingdom | 285,000 | -4.7% |
| Spain | 213,000 | +2.4% |
| Other Western Europe | 494,000 | -1.6% |
| Eastern Europe | 32,000 | +45.5% |
Figures fell in all of the company’s home markets, including France (Peugeot, Citroen, DS), Italy (Fiat, Alfa Romeo, Lancia), Germany (Opel) and Great Britain (Vauxhall). In all of these countries, not only sales fell, but also market share.
Spain was the only major country to see a slight increase in volume, but even there Stellantis failed to keep up with the market and its share actually fell from 17.6 percent to 15.9 percent.
| Market share 2025 | |
|---|---|
| Volkswagen | 25.1% |
| Stellar | 16.0% |
| Renault | 10.6% |
| Toyota | 7.0% |
| Hyundai/Kia | 7.0% |
| BMW | 6.4% |
| Mercedes Benz | 5.8% |
| ford | 5.6% |
| Other | 16.4% |
While Stellantis maintained its comfortable second place behind Volkswagen, the automaker’s market share fell from 18.3 percent in 2023 to 16.0 percent last year.
In contrast, Volkswagen Group rose from 24.0 percent to 25.1 percent over the same period, with Toyota, Renault and BMW posting more modest increases.
The growth of “other” automakers from 14.7 percent in 2023 to 16.4 percent last year is largely due to sales of Chinese brands.
Middle East and Africa
| Sales 2025 | Change | |
|---|---|---|
| turkey | 360,000 | +5.0% |
| Algeria | 58,000 | -13.4% |
| Morocco | 43,000 | +22.9% |
| Gulf States | 25,000 | -16.7% |
| Overseas France | 17,000 | -10.5% |
| Egypt | 13,000 | +116.7% |
| Other | 25,000 | 4.2% |
Middle East and Africa volumes increased slightly, despite Israel and the occupied Palestinian territories moving to Europe. In 2024, the “Israel Zone” accounted for 14,000 sales.
It is noteworthy that while sales in Algeria fell, the carmaker’s market share in the country increased to 85.4 percent.
| Market share 2025 | |
|---|---|
| Toyota | 18.1% |
| Stellar | 13.7% |
| Hyundai/Kia | 12.1% |
| Renault | 8.6% |
| Volkswagen | 8.0% |
| ford | 5.7% |
| Nissan | 5.3% |
| Chery | 3.5% |
| Other | 25.0% |
While Stellantis remains number two in the Middle East and Africa, its market share has declined dramatically since 2023, when it accounted for 17.7 percent of the region’s sales.
Toyota has also regressed over this period, albeit to a much lesser extent, while third-placed Hyundai/Kia has fallen by the wayside.
Like almost everywhere else, Chinese automakers are on the rise, with the “Other” category growing 21.9 percent in 2023, although Chery broke out of that list.
South America
| Sales 2025 | Change | |
|---|---|---|
| Brazil | 751,000 | +2.3% |
| Argentina | 177,000 | +52.6% |
| Other | 67,000 | +1.5% |
Stellantis continues to have a strong presence in the continent’s two largest economies, with the company being the leading automobile manufacturer in both Brazil and Argentina. Its market share in Brazil (29.3 percent) remained almost stable, while in Argentina (30.5 percent) Stellantis sales grew slightly above those of other car manufacturers.
The company has a significantly weaker presence in the rest of the continent and its market share fell from 5.9 percent in 2024 to 5.3 percent in 2025. Nevertheless, its market share of 22.6 percent across South America was enough to secure it first place.
| 2025 market share in Brazil | |
|---|---|
| Stellar | 29.3% |
| Volkswagen | 17.6% |
| GM | 10.8% |
| Hyundai/Kia | 8.1% |
| Toyota | 6.7% |
| Renault | 5.1% |
| BYD | 4.4% |
| Honda | 4.0% |
| Chery | 3.1% |
| Nissan | 3.0% |
| Other | 7.7% |
Interestingly, Stellantis only provided market share figures for Brazil rather than continent-wide figures.
Led by the country’s leading brand, Fiat, which alone has a market share of 14.5 percent, Stellantis continues to dominate Brazil.
While its overall market share declined from 31.4 percent in 2023, GM saw the largest decline, from 15.0 percent in 2023 to 10.8 percent in 2025.
As in all regions outside of North America, Chinese brands are quickly making their presence felt. BYD grew from a market share of 0.8 percent in 2023 to 4.4 percent last year, and Chery grew from 1.4 percent in 2023 to 3.1 percent in 2025.
Asia
Although Stellantis continues to operate a joint venture with Dongfeng in China for its Peugeot and Citroen brands, sales in the Middle Kingdom fell by a further 5,000 units to just 43,000 cars. That’s a far cry from the company’s peak in 2014, when 734,000 Peugeots and Citroens found new homes.
In the only other country with more than a billion people, India, Stellantis managed to sell just 11,000 cars, down 1,000 from 2024.
By comparison, the automaker sold 25,000 vehicles in Japan, a market that still has a strong preference for domestic and luxury brands.
