There is something truly special about Miami: the atmosphere, the colors, the confidence and the way creativity seeps into everyday life around every corner. It makes sense that Melin and his love of adventure take root right in the middle of the action. The all-new melin Customer Experience Lab at Brickell City Center marks a milestone as it is the brand’s first location on the East Coast and the sixth space created to help customers find the perfect solution.
Headwear is often the finishing touch to what we wear every day, and for Melin the goal has always been to make this detail intentional with luxurious materials, thoughtful design and the right shape, made just for you. The new Miami space brings this mission to life with a personal, hands-on experience led by Melin Fit Experts. It’s an opportunity to feel the fabrics, try out different crown shapes and understand what quality headwear looks like when it withstands all conditions. But Melin also tapped into Miami’s own creative pulse, with the Boss Cherry mascot marking the front windows in a subtle nod to the street art that characterizes the neighborhoods just minutes away.
The Nov. 1 opening will include a welcome party with music, refreshments and a speech from Melin co-founder and president Brian McDonell. Dave “Persue” Ross, a name steeped in decades of street culture, joins Melin in bringing his artistic identity into a new collaborative form inspired by the textures of the Wynwood Walls. When you can watch Persue painting live in the Customer Experience Lab, the store becomes part of the gallery. Shop all current Melin hat styles and collections by clicking the link below.
Source: Melin
