Jose Muñoz, CEO of Hyundai Motor Company, delivered a bombshell speech at the launch of Genesis Magma in France, declaring that the Korean automobile giant had overtaken Volkswagen Group to become the world’s second most profitable automaker.
While Toyota remains the undisputed king of global sales and profits, the battle for second place has been fierce.
Speaking to the media, Mr. Muñoz minced no words about the changing hierarchy in the automotive world.
“We’ve been the number three global OEM (by revenue) for several years in a row. And when you take profits into account, we’re actually number two.” said Mr. Muñoz.
“So we recently overtook Volkswagen.”
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Mr. Muñoz attributed the rise in profitability to what he calls the “power of the group” – the vertical integration that allows Hyundai to control its own destiny in a way that other automakers cannot.
“One of the group’s most important success factors is what we call within the ‘Power of the Group’. The group consists of more than 50 different units that all work in coordination,” he said.
He pointed to the group’s ownership of Boston Dynamics (robotics) and Supernal (electric VTOLs) as examples of technology leadership, but the real cash cow remains the core business of the automotive industry.
While Mr. Muñoz acknowledged that profits had been “curtailed by tariffs” (likely referring to the complexity of the U.S. market), and pointed out that Hyundai had “lost around 30 percent year-on-year” on some metrics, while competitors had seen “70 percent or more profit losses.”
This claim underscores the different fates of the two giants. The Volkswagen Group is currently in a cost-cutting crisis, threatening factory closures in Germany and struggling with software delays.
Meanwhile, Hyundai and Kia are posting record sales, driven by a flexible platform strategy that has allowed them to switch between electric vehicles (EVs) and hybrids faster than almost anyone else.
It also explains why Genesis has the money to launch a highly ambitious high-performance sub-brand like Magma while other luxury brands are tightening their belts. If the parent company is making plenty of money, you can afford to build 478kW orange drift cars.
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