Navneet Kaushal, the CEO of PageTraffic.comone of the oldest and most successful SEO agencies in India, talks about his incredible journey in this interview.
With over two decades of experience, Navneet talks about the challenges he faced, the lessons he learned and how he built his business from the ground up.
From MBA to SEO entrepreneur
Navneet’s foray into search engine optimization was unexpected. After completing his MBA, he plunged into digital marketing without having any prior knowledge of SEO.
Instead of fearing the unknown, he “never said no” to customer requests and learned as he went. Tools like Web Position Gold and forums like Digital Point helped him gain the knowledge he needed to grow Side traffic to a leading SEO agency.
First customers and business growth
Navneet’s first customer, Stellar computer sciencehas been with him for 23 years – an incredible testament to the trust and quality of service that PageTraffic offers.
His first international client had an unusual opportunity, and as SEO became more popular, US agency outsourcing played a significant role in the agency’s growth.
Passion and personal branding
For Navneet, SEO was more than just a business; it became a passion. He knew the importance of building a personal and business brand, which he has accomplished by speaking at over 150 conferences and blogging since 2005.
This helped him establish himself Side traffic as a reputable agency that attracts clients from all over the world.
Family support and work philosophy
Navneet fondly remembers the support he received from his family, especially his father, who believed in his potential even if he didn’t really understand SEO.
He shares that his passion for SEO has always been a driving force and it feels more like a hobby than a job. This deep love for his work has motivated him over the years.
As a leader, Navneet has high standards and pushes his team to deliver “Mercedes quality” services. He ensures his team is aligned with the company’s vision by sharing his insights from the conference internally, creating a culture of excellence within the agency.
Overcome setbacks and shift priorities
Navneet faced several challenges including a DDoS attack that resulted in failure Side traffic‘s website for three days.
Instead of letting these hurdles discourage him, he sees them as signs that his company is making a difference in the competitive SEO world.
Despite his career success, Navneet is now focusing on spending quality time with his family, especially after realizing the importance of work-life balance.
Earning your first million and the impact of AI
Navneet made his first million by selling backlinks in the early 2000s, a common strategy at the time.
However, he acknowledges that the SEO landscape has changed and that AI is now poised to have a significant impact on the job market. He believes that those who adapt to new technologies will succeed, while those who resist change may struggle.
For Navneet, AI is a tool that can help businesses and individuals grow.
The importance of education and dreaming big
Navneet places great emphasis on the need for practical, future-oriented training. He believes that the traditional Indian education system is outdated and does not adequately prepare students for the challenges of today’s world.
He advocates a more practice-oriented educational approach that is tailored to the needs of the digital age.
When it comes to life advice, Navneet is a big proponent of dreaming big.
He discourages the idea of “being content with what you have” and instead encourages others to aim high. His own journey is proof that big dreams lead to big successes.
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Final advice: Follow your passion
Navneet’s top advice for aspiring entrepreneurs is simple: “Find your passion and the money will follow.”
While SEO may not be the best field to pursue right now, the internet and AI have opened up endless opportunities for those willing to learn and adapt.
Navneet’s story is a powerful reminder that passion, persistence and a willingness to grow are crucial to building a successful career.
If you are interested in working together Side traffic or want to explore new opportunities, visit their website for more information.
This journey from an MBA graduate to one of India’s leading SEO entrepreneurs shows the power of determination, continuous learning and staying true to your passions.
