genesis has given its strongest hint yet that a production supercar is on the way, and it looks like the brand is planning a whole family of high-performance variants to compete with the Porsche 911.
Speaking to the media on the occasion of the launch of the Magma sub-brand in France, Genesis executives outlined a vision for a complete motorsport ecosystem, specifically mentioning the goal of having a ladder “from the base car to the GT3 car”.
While this may sound like inside baseball to racing fans, it has huge implications for the road car lineup.
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Unlike the top tier of hypercars (where Genesis has already confirmed it will compete with the GMR-001 prototype), homologation is required for GT3 racing.
To race a car in the GT3 category, which competes in events such as the Bathurst 12 Hours, the Nürburgring 24 Hours and the DTM, a manufacturer must produce a road version of that car and sell it to the public. You can’t just build a prototype and slap a badge on it.
If Genesis is serious about a “GT3 car,” it needs to build a production sports car as a base.
But the most telling detail wasn’t just about race; It was about the road cars that would come out of it.
During the interview, Genesis Chief Creative Officer Luc Donckerwolke hinted that any future flagship sports car would not be a single model but a platform for multiple derivatives, listing a hierarchy that sounds suspiciously like the Porsche 911 range.
“You can add an S, a GTS, a roadster, a lightweight version, a club sport version,” Mr. Donckerwolke said, discussing the possible expansion of a halo product.
This comment is significant. This suggests that Genesis understands that to make a specific sports car profitable, you can’t just sell one version. You’ll need a “family” of cars, from a comfortable base cruiser (like the Magma GT concept pictured) to wider, tougher, track-focused weapons.
This connects the dots regarding the Magma GT Concept, which was revealed alongside the GV60 Magma. While Genesis currently calls the low-slung coupe a “concept,” its GT3 racing ambition and discussion of “Clubsport” and “GTS” variants suggest it’s destined for showrooms.
When asked about the connection between the racing program and road cars, Manfred Harrer, head of Genesis Performance Development, was clear about technology transfer.
“Magma models will help drive the future of our racing. It’s a continuous cycle of improvement,” he said.
If that loop includes a GT3 race car and a lightweight Clubsport road car, Australian fans can probably expect to see a Genesis Coupe on the grid – and on the road – at Mount Panorama in the coming years.
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