Shoppers across the US are looking forward to Cyber Monday 2025 stats as the biggest online shopping day of the year returns on December 1, 2025.
What started as a post-Black Friday event has turned into a record-breaking e-commerce moment: Sales in 2024 reached $13.3 billion, surpassing Black Friday.
Experts now predict Cyber Monday sales could rise to $14.2 billion in 2025 as more shoppers choose online deals over crowded stores.
Major retailers like Amazon, Walmart and Target are planning early and longer sales to meet demand.
Mobile shopping dominates, accounting for more than half of all purchases, so speed and preparation are essential.
Understanding these statistics will help you plan smarter, time purchases better, and save more on gifts and essentials.
The Explosive Growth of Cyber Monday Sales: A Decade of Dominance
Cyber Monday sales have skyrocketed over the years, turning a casual post-Thanksgiving shopping spree into a multibillion-dollar phenomenon.
In 2024, buyers dropped a total of $13.3 billion, a solid 7.3% increase over 2023’s $12.4 billion.
This increase exceeded Adobe Analytics’ original forecast of $13.2 billion, proving that consumer enthusiasm exceeds expectations every time.
You directly benefit from this competition as retailers lower prices to lure you during peak hours – shoppers spent $15.7 million every minute between 10:00 p.m. and 11:00 p.m. (ET) in 2023.
This growth is due to smarter marketing, faster websites and compelling offers tailored to online habits. Take 2018, when sales increased 68.1% year-over-year – retailers quickly learned to prioritize digital platforms.
Today, Cyber Week (Thanksgiving through Cyber Monday) accounts for 17.2% of total holiday sales forecast for 2025.
You can visualize this history in the table below, which shows annual sales and growth rates:
| Year | Cyber Monday sales | Change year-on-year |
| 2024 | $13.3 billion | 7.3% |
| 2023 | $12.4 billion | 9.6% |
| 2022 | $11.3 billion | 5.61% |
| 2021 | $10.7 billion | -0.93% |
| 2020 | $10.8 billion | 14.9% |
| 2019 | $9.4 billion | 19.0% |
| 2018 | $7.9 billion | 68.1% |
| 2017 | $4.7 billion | 27.0% |
| 2016 | $3.7 billion | 19.4% |
| 2015 | $3.1 billion | 19.2% |
| 2014 | $2.6 billion | – |
These numbers illustrate continued upward momentum, even amid pandemics and economic changes.
For 2025, analysts predict that Cyber Monday will reach $14.2 billion, Black Friday will reach $11.7 billion, and Thanksgiving will reach $6.4 billion.
You’ll position yourself for success by bookmarking deal trackers now, ensuring you snag hot items before they disappear.
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Who shops on Cyber Monday? Massive participation drives the frenzy
Millions of Americans flock to Cyber Monday, making it a shopping paradise. In 2024, 197 million people shopped during Cyber Week, down slightly from 200.4 million in 2023 but still the second-highest figure ever.
Online dominates: 64.4 million chose digital shopping carts on Cyber Monday 2024, dwarfing 23.2 million store visits. This shift benefits you as websites load faster and offers are updated instantly.
In 2023, a total of 97.3 million took part, of which 77 million decided online and only 20.3 million dared to go to stores. Over 80% of Americans made a purchase this year, underscoring its universal appeal.
Generation Z and Millennials are leading the way – over a third are looking forward to shopping – while even Baby Boomers (7%) are joining in. The table below lists US Cyber Week buyers:
| Year | Number of buyers (USA) | Change compared to the previous year |
| 2024 | 197.0 million | -3.4 million |
| 2023 | 200.4 million | +3.7 million |
| 2022 | 196.7 million | +16.9 million |
| 2021 | 179.8 million | -6.6 million |
| 2020 | 186.4 million | -3.2 million |
| 2019 | 189.6 million | +6.2 million |
| 2018 | 165.8 million | -8.8 million |
| 2017 | 174.6 million | N/A |
According to CyberMonday.Global, shopper activity increases by 512% compared to average days. You take advantage of this by shopping during off-peak hours, such as early in the morning, to avoid site crashes.
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Mobile Shopping: 57% of sales happen on your phone
Smartphones reign supreme on Cyber Monday. In 2024, 57% of the $13.3 billion came from mobile devices, for a total of $7.6 billion – a 13.3% increase from 2023.
E-commerce traffic reached 79% mobile data during Cyber Week 2023, up from 76% previously. Salesforce notes that this trend is accelerating as apps are optimized for one-tap purchases.
Improve your experience by turning on notifications from Amazon, Best Buy, and Walmart. The highest mobile phone usage occurs in the evening. Therefore, charge your device and use WiFi for smooth transactions.
Hottest Categories: Where discounts peak and sales skyrocket
Electronics steal the show, with a 30.1% discount in 2024 – the highest price. Compared to the daily average, toys increased by 680%, clothing by 189% and household appliances by 166%.
They score big here: TVs fell 21.8%, computers fell 21.5%.
Check out this 2023 growth chart:
| category | Increase compared to the average October day |
| clothing | 189% |
| household appliances | 166% |
| toy | 140% (680% in 2024) |
| Furniture | 129% |
| electronics | 103% |
| Jewelry | 99% |
| Sporting goods | 95% |
Discount table for 2024:
| category | Average discount |
| electronics | 30.1% |
| toy | 26.1% |
| clothing | 23.2% |
| TV | 21.8% |
| computer | 21.5% |
Prioritize these for 2025 – wish lists now in stock.
BNPL Boom: $991 million and counting
Buy Now, Pay Later exploded to $991.2 million in 2024, up 42.5% from $940 million in 2023.
Shoppers receive an average of 11% more items per order. Affirm and Klarna make buying large amounts a breeze – they split electronics into four payments with no interest.
Buyer demographics: Tailored insights for you
Men (79.4%) crave electronics more than women (63.1%), but women are most interested in clothing (63.6% vs. 50%). Generation Z/Millennials dominate with a 57% probability of participation. Women shop more overall (50% versus 42% men).
| category | Masculine % | Female % |
| electronics | 79.4 | 63.1 |
| Clothing/Accessories | 50 | 63.6 |
| toy | 32.5 | 36.9 |
2025 Predictions: $14.2 Billion and Retailer Excitement
Adobe predicts $14.2 billion for Cyber Monday 2025. Shopify reaches $11.5 billion BF/CM in 2024 (up 24%). The total between Black Friday and Cyber Monday is nearly $80 billion.
Deloitte predicts the average holiday spending will be $1,595 (down 10%), with Generation Z dropping 34%.
Reddit users are raving about Walmart’s December 1 midnight launch, Target’s Sunday preview, and several events. X highlights early deals for Dyson and LEGO.
Maximize Your Cyber Monday 2025: Step-by-Step Strategies
Prepare early: create accounts, update apps, and use price trackers like CamelCamelCamel. During Cyber Week, shop more online than in-store every day except Saturdays.
Use BNPL for flexibility. Search for leaks on Reddit – users share ad scans. Time Buys: Peak time 8-10 p.m. ET. Bundle for free shipping. Return policy extends 30-60 days.
Pro Tip Chart: Your Shopping Timeline
| day | action |
| Now | Wishlist + price alerts |
| 14th-16th November | Walmart event 1 |
| 25th-30th November | Walmart Event 3 + Target |
| Dec 1st | Midnight start |
New Insights from Reddit and Quora: What Buyers Demand
Reddit’s r/BlackFridayRumors is full of 2025 previews – Sonos, Hulu and TUMI deals are said to be 20-50% off. Users ask: “Walmart is opening Thanksgiving?” (No, closed).
Quora is looking for codes for Bath & Body Works (10% off).
X predicts AI tools like ChatGPT checkout, although only 16% plan to use it. Trend: Previous sales combat “deal fatigue” (36% less enthusiasm).
Cyber Monday Stats FAQs
1. When is Cyber Monday 2025?
Cyber Monday 2025 takes place on Monday, December 1st, right after Thanksgiving, and many retailers are extending their deals through Cyber Week to ensure maximum shopping flexibility.
2. What are the expected sales for Cyber Monday 2025?
Experts predict shoppers will spend $14.2 billion on Cyber Monday alone in 2025, surpassing the record $13.3 billion set in 2024, as mobile offerings and BNPL drive participation even further.
3. Which categories offer the best discounts on Cyber Monday?
Electronics lead the way with up to 30.1% off, followed by toys at 26.1% and clothing at 23.2%, making them prime destinations for savvy shoppers looking for high-value savings.
4. How can I prepare for Cyber Monday 2025 to get the best deals?
You prepare effectively by creating wish lists today, turning on price alerts on apps like Amazon, shopping during off-peak hours, and following Reddit for leaked ads to avoid the rush.
5. Is Buy Now Pay Later a good option for Cyber Monday shopping?
Buy Now, Pay Later is great for larger purchases, as it brought in $991.2 million in 2024 with interest-free installments and allows you to spread the cost without taking on credit card debt.
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Diploma
Cyber Monday stats 2025 Paint a picture of explosive growth and buyer empowerment.
With the $14.2 billion forecast, you have the opportunity to save massively. Act now – your wallet will thank you.
Source: Exploding Topics, eMarketer
