Cupra delivers its 10,000th vehicle in Australia

Cupra has celebrated the opening of its new Essendon Fields “garage” in Melbourne by delivering its 10,000th vehicle in Australia.

The feat comes four years after the sporty Spanish brand first launched in Australia with the groundbreaking delivery of a new Cupra Terramar – the brand’s latest SUV.

“Reaching 10,000 deliveries in Australia is an important milestone for Cupra and reflects the strong connection we are building with Australian customers,” Cupra Australia director Jerome Figuiere said.

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Cupra Essendon Fields has officially opened its doors in one of Melbourne’s busiest car dealership districts, surrounded by brands such as BMW, Land Rover, Volvo, BYD, Subaru and Kia.

The new location replaces the brand’s previous Richmond dealership, which is still operated by well-known dealership organization Zagame Automotive Group.

“The opening of Essendon Fields underlines our confidence in the market and our belief that drivers are ready for a modern performance brand that has the courage to be different,” said Mr Figuiere.

Cupra is in the middle of a massive product launch both globally and here in Australia. Last year, the all-new Terramar and Tavascan SUVs were launched alongside the significantly updated Leon Hatch and Leon Sportstourer subcompact range. Fresh produce contributed to Cupra Australia’s sales increase of 21 per cent last year.

This year will see the launch of the updated Formentor crossover, by far the brand’s most popular model, as well as the all-electric Born VZ hot hatch.