In the turbulent world of AI search, giants ChatGPT And Google AI mode pursue completely different courses. Published on November 6, 2025 AI visibility index reveals that ChatGPT has increased brand mentions and drawn from a broader web pool over the past three months. Meanwhile, Google AI Mode is sharpening its attention to less trustworthy sources – indicating a more cautious evolution in how these tools provide answers. Marketers, beware: This divide could transform your business SEO strategies while AI chatbots are redefining online discovery.
ChatGPT experiments boldly, while Google AI mode plays it safe
The latest report highlights clear trends in AI search Behaviors. ChatGPT storms forward with diverse results while Google AI mode relies on reliability. Here’s how they stack:
- Brand mentions on the move: ChatGPT increased brand shoutouts by 12% in September before tapering off in October, indicating ongoing optimizations for richer responses. However, Google AI mode reduced mentions by 4% and focused on key players to produce more robust results.
- Source explosion vs. steady flow: ChatGPT’s source pool exploded by 80% in October and is reaching out to new sites to deliver dynamic responses. Google AI mode only increased by 13%, prioritizing proven hubs like Amazon.
- Top brands remain stable: Only 25 newcomers made it into the top 100 lists for both tools, with two of them securing top 50 spots. Impressively, 61 brands overlapped in the elite rankings – evidence that front runners like Apple and Nike still dominate.
- Reddit’s wild ride: ChatGPT has reduced Reddit references by 82% but remains in fourth place overall. Downside? Google AI Mode greeted Reddit with a 75% increase, citing it in one in five answers, surpassing all but Amazon.
- Industry changes vary: ChatGPT increases offerings in consumer electronics (up 20%) and technology and software (up 12%), but declines in finance by 15%. In Google AI mode, most sectors are shrinking – with the exception of fashion and apparel, which bucks the trend.
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Why is this important for brands? About two thirds of that ChatGPT‘s top picks in consistent. However, the unique features of procurement tools require tailored tactics – there is no longer a one-size-fits-all approach. As AI search captures more and more search queries, savvy marketers who adapt to these nuances will be in the spotlight.
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