Bentley is preparing for another major announcement. In exactly one week, on Wednesday 5 November 2025 at 16:30 GMT, the British automaker will share further details about its upcoming models as part of the “Beyond100+” strategy via livestream from its headquarters in Crewe.
Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley, will lead the presentation with updates on the first all-electric model, announced as the world’s first “luxury city SUV”, and confirmation of a limited-edition car due to launch before the end of the year. Could it be something along the lines of the limited-edition Batur or Bacalar, models that highlight Bentley’s Mulliner coachbuilding division? We’ll have to wait and see.
If you’ve followed Bentley’s transformation over the last five years, you know that Beyond100 is all about reimagining the brand for a new generation of luxury mobility. Bentley is a heritage brand with over a century of racing experience and Walliser has been open about the challenges of balancing tradition, innovation and technology as the brand aims to appeal to a younger demographic with the launch of its electrified models.
Since then, the company has shifted to cleaner powertrains, including plug-in hybrids, without losing sight of its core identity. Hybirds serve as a necessary stepping stone for the introduction of fully electric models. The Beyond100+ update will now build on this and outline how Crewe aims to balance sustainability, exclusivity and speed.
Bentley’s first full electric vehicle, scheduled to enter production in 2026 and reach customers in 2027, marks the beginning of a new design era. Earlier this year, the British brand announced its future direction with the EXP 15 concept, its first electric prototype, also unveiled at Pebble Beach earlier this year and sporting the new Winged B logo.
To support this transformation, the company opened an entirely new design studio and state-of-the-art technology center at its Crewe campus, where design and engineering teams now work side by side. Bentley’s electrification roadmap reflects Porsche’s measured approach to electrification, evident in the slowdown in the EV segment. The brand originally aimed for an all-electric product range by 2030, but has extended this goal to 2035.
Images: Bentley
