Big e-commerce giants just changed the rules of the game again. Amazon India and Flipkart are now actively optimizing product listings to rank higher when shoppers ask AI chatbots like ChatGPT, Google Gemini, Perplexity and Claude for purchase recommendations. This new fight for AI chatbot visibility proves that tomorrow’s customers will shop through conversations, not search bars.
After the Diwali sales rush was over, Amazon India quietly launched a pilot to make select products appear at the top of ChatGPT replies. Sources say the company will expand it to all categories if the results are impressive. At the same time, Flipkart is in talks with specialist companies that offer generative engine optimization (GEO) services.
Experts predict that all major players, from quick commerce apps to smaller marketplaces, will soon follow the same path as millions turn to Google AI chatbots for shopping.
Why AI chatbot visibility matters now
Traditional SEO focused only on keywords. AI chatbots work differently: they understand complete questions and choose the best answer. To win, sellers must optimize for both keywords and real user prompts.
Here you can find out exactly what offers Amazon and Flipkart are now changing and increasing AI chatbot visibility:
- Add natural language phrases that match common chatbot questions
- Highlight the price, quick delivery times, stock availability and exact location details
- Rewrite product descriptions so AI understands them better and trusts them more
- Place the most important information in the perfect order for LLM ranking
Startups like Consumable AI, Siftly, and Asva AI are already helping brands sift through thousands of real chatbot searches to find successful patterns.
This is just step one. Industry leaders are calling the next phase “agentic commerce”: AI bots handle the entire purchase for the user without leaving the chat. The latest steps show that things are happening quickly:
- BigBasket allows Indians to shop and pay via ChatGPT and UPI
- Shopify merchants sell directly in ChatGPT using OpenAI’s new protocol
- Etsy, Walmart and Perplexity already enable full AI checkout in the US
Also Read: Perplexity AI Statistics: Current Data, Revenue, Users and More
Amazon even launched its own shopping agent, Rufus, while also sending legal warnings to competitors who try to automatically shop on its site. One thing is clear: brands that ignore AI chatbot visibility Today will simply disappear from tomorrow’s shopping conversations. The future of e-commerce is already talking and listening to chatbots.
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