Search results are facing a growing crisis Google spam problem intensifies. AI tools are flooding the web with low-quality content, while spammers are exploiting expired domains and private blog networks. SEO expert Harry Clarkson-Bennett warns that Google is struggling to keep up despite updates to its SpamBrain system. Honest publishers are losing ground as black hat tactics dominate the top spots.
Main Reasons for Google Spam Problem
Clarkson-Bennett explains that AI has changed everything. Spammers now produce huge amounts of “AI slop” – thin, rewritten content that ranks well. Studies show that over 50% of web content comes from AI, with some estimates even higher. This massive content abuse is reaching new heights and disrupting Google’s algorithms.
Google spam problem is detected by Google’s SpamBrain, which detects spam based on signals in four areas:
- Content quality
- Left
- Call
- User behavior
It groups websites against known spammers and sets thresholds for penalties. Still, the system lags behind AI-driven tactics.
The main types of spam targeted by Google include:
- Scaled content abuse through AI
- Expired domain misuse
- Private Blog Networks (PBNs)
- Abusing the site’s reputation
- Link spam
- Fake news in Google Discover
The abuse of expired domains is one of the main issues in the Google spam problem. Spammers buy old, authoritative domains and use them for gambling or crypto websites. They add redirects, exact match anchors, and PBN links to grow “money” pages quickly. These short-term scams make huge profits before they are discovered.
PBNs help spread risk. Owners create networks of websites with unique hosting and IPs to indirectly pass authority.
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Google’s leaked data shows a strong focus on link signals like anchor text and speed. Spikes in commercial anchors raise flags and trigger deeper controls. Clarkson-Bennett blames the high cost of AI search for diverting resources from spam fights. He predicts continued challenges for white hat SEOs.
To fight Google spam problemFocus on high-quality, original content with strong EEAT. Avoid
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