The renowned SEO expert Marie Haynes warns about this AI agentsAutonomous systems that plan and execute tasks are changing the industry. In an interview in December 2025, Haynes predicted radical changes similar to automation in manufacturing. She emphasizes that SEOs need to experiment now to build skills beforehand AI agents Fully integrate into workflows and transform the way companies work.
Haynes, who resigned from her agency to focus on AI, believes every company will rely on it AI agents. Sundar Pichai, CEO of Google, agrees with this statement and predicts that agent workflows will be deeply integrated into everyday work within two to four years. Despite trillions being invested in AI, many companies are still seeing limited financial returns, creating opportunities for early adopters.
What SEOs should do now to master AI agents
Haynes recommends starting with hands-on experiments to prepare for the spy age. She prefers Google’s Gemini for its ecosystem and future potential AI agents.
Key steps Haynes recommends:
- Build Gemini Gems: custom AI assistants with granular prompts and knowledge bases – to handle tasks like verifying content originality.
- Chain agents for complex workflows and automate routine tasks while humans act as “leaders”.
- Experiment with each task: create an agent for it, refine prompts, and persist through failure.
- Use tools like Google’s AI Studio for “Vibe Coding” to deliver websites without deep HTML knowledge.
- Use AI to create comprehensive competitive research reports to deliver customer value and improve your capabilities.
Haynes explains AI agents Shift SEO from optimizing for search engines to connecting business and technology. Professionals who train and guide these agents will achieve tremendous scale, serving hundreds of customers instead of a handful.
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Even full-time AI researchers experience overwhelm, but persistent learning creates a “superpower” when it comes to distilling change for customers. Companies benefit from this AI agentsThe demand for experts who can implement them effectively will increase sharply.
Haynes sees AI as profoundly positive and more impactful than fire or electricity. Those who dominate AI agents will now thrive in the shattered landscape that lies before us.
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