Users, revenue, growth trends and more

Twitch will remain a central hub for live streaming in 2025, uniting creators, gamers and fans through real-time content.

With over 240 million monthly active users (MAUs) and a passionate community, Twitch continues to provide creators with the opportunity to grow their audience, generate revenue, and build lasting influence.

Whether you’re a streamer aiming for affiliate status or a brand aiming for high engagement, you need to keep up with the latest Twitch stats for 2025 is essential. This guide breaks down the platform’s user trends, revenue growth, content strategies, and more to help you succeed on Twitch today.

Quick Snapshot: Key Twitch Stats in 2025

These numbers reflect a mature platform. Although Twitch’s growth has slowed compared to previous years, it still provides a vibrant, impactful environment for live content.

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User growth and engagement trends

Twitch’s core audience

Twitch is holding firm 240 million monthly active users in 2025. 35 million daily active users Tune in to live streams, with traffic peaking on weekends when users watch longer sessions, lasting an average of 6 to 8 hours.

While average concurrent viewers decreased from 2.37 million in 2024 2.24 millionEngagement remains strong, particularly at major events. For example, an e-sports tournament took place in September 4.38 million concurrent viewersproving the power of niche communities.

Watch time has also increased. In the first quarter of 2025, users watched 5.26 billion hourswhich brings the platform up to speed Watched 22 billion hours annually, until 5.8% from 2024. These numbers underscore the staying power of Twitch, especially in genres such as e-sports and “Just Chatting”.

Regional user insights

• United States: 36.7 million users 20.6% of global viewership.
• Germany: 7.03%
• South Korea: 4.85%
• Russia: 4.75%
• Japan: 4.39%

With restrictions still in place in China, creators are focusing on growth in Europe, Southeast Asia and North America.

Mobile consumption balances things out 35% of all views. This signals an important shift for creators: optimize streams and clips for mobile formats to increase engagement.

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Revenue and Monetization: Where the Money Goes

Twitchs The sales forecast for 2025 is $1.9 billionupwards from $1.8 billion in 2024. This growth is due to subscriptions, ads, bits and in-app purchases. Amazon’s integration of Twitch Prime continues to drive subscriptions.

Sales breakdown

• Subs: Creators earn 50% of standard subscribers and up to 70% under Twitch’s Plus program.
• Bits/Donations: Add up quickly for mid-range streamers.
• Show: Normally pay $3.50 CPM, up to $12 for events.
• In-app purchases: Reached and is expected to exceed $30.5 million in the first quarter of 2025 120 million dollars this year.

Reddit users notice changes in monetization. For example one mandatory 3-minute advertising per hour allows creators to remove pre-roll ads, but often hurts the income of small streamers. Most mid-level YouTubers earn $1,000-$2,000 per monthwhile top earners reach $10,000+although 99% earn less than $100 without consistent streaming and advertising.

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Demographics: Who uses Twitch?

Twitch primarily appeals to a younger audience. Over 72% of users are under 34:

Gender division is still male dominated:

• Global: 65% male / 35% female
  
• US: 63% male / 37% female
  

However, female-led streams are increasing. Female streamer activity increased by 25%with more viewers engaging with women-led communities, particularly around topics such as empowerment, mental health and creative arts.

Twitch also attracts users of all educational levels:

• 33% completed high school
• 25% have a bachelor’s degree

Usage patterns: When and how people watch

Viewer logged 22 billion hours viewed in 2025, with an average daily stream duration of 6-8 hours. However, beginner streamers often start with one to two hour sessions. “Just chatting” remains the top category 16% the playback time.

Mobile and tablet users continue to grow, so short, vertical content works well when repurposed for platforms like TikTok or YouTube Shorts.

The most popular streamers and games

In 2025, Twitch boasts 7.1 million monthly streamersa slight decrease from 7.3 million in 2024, but still massive. Until now, 15.2 million unique streamers went live this year.

Top games by lifetime views

Niche games and new releases can still go viral. Use Twitch Analytics to track performance and capitalize on trending topics.

Twitch vs. competitors in 2025

Twitch is a leader in the live streaming space, but is under pressure from newer platforms.

Reddit’s r/LivestreamFail community discusses Twitch’s advertising fatigue, while Quora users ask how they can cut through the noise. Despite Kick’s growth, Twitch maintains its dominance thanks to its community depth and infrastructure.

The Best Strategies for YouTubers in 2025

• Stream 3-5 times per weekideally 4 hours per session.
• Hit Affiliate by Reaching 50 followers and 500 broadcast minutes.
• Optimize for mobile: Use vertical clips, captions, and emotes.
• Work with international developers (e.g. Korean or Spanish). 40% increase in views.
• Use Twitch overlays and notifications to engage viewers and generate Bits/Donations.
• Leverage community interaction: 60% of viewers use chatand chatters are 40% more likely to return.

Latest insights from Quora and Reddit

Reddit communities like r/Twitch and r/LivestreamFail remain hubs for streaming tips and debate:

• Monetization: The YouTubers point out that ad-heavy models reduce viewership. Focus on subscriptions, donations and sponsorship offers for sustainable income.
• Growing Tips: On Quora, small streamers report that it can take 1-2 years to reach 20-30 concurrent viewers, with success tied to cross-platform promotion (Twitter, YouTube).
• Algorithm hacks: Posts that stimulate discussion 3x the range. Start comment threads, use polls, and respond to every message.

A Redditor reports earnings $500 from 16 streams in a monthor $11/hourafter several years of slow growth – the proof of durability pays off.

Twitch Stats FAQs

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Conclusion: Twitch will also rule in 2025

Twitch may not see the explosive growth of previous years in 2025, but it remains a force. With 240 million MAUs, Watched 22 billion hoursand almost $2 billion in salesThe platform offers enormous added value for streamers, viewers and marketers alike.

Whether you want to make a living, build a community, or grow your brand, Twitch stats will guide you. Stream consistently, focus on your niche, engage your audience, and use analytics. The opportunity is there – you just need to go live.

source: TwitchTracker, CNET.