Peugeot has announced plans to manufacture cars in China and unveiled two new concept vehicles as part of a broader strategy focused on electric sedans and SUVs to boost international sales growth.
The Peugeot Concept 6 large electric sedan and Concept 8 Large electric SUVs were unveiled at Auto China 2026 in Beijing, where the company also confirmed it will build vehicles in China for export markets – possibly including Australia.
“China is a key driver of our global transformation, particularly in the areas of electrification, innovation and brand enhancement,” Peugeot CEO Alain Favey said in a statement.
“Today we unveil two new concept cars that demonstrate our vision of a bold new future for the brand, combining feline French design and driving fun with world-leading electric and smart technologies for China and our global market.”
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The French automaker described the Concept 6 as a mix of “the elegance of a sedan and the dynamism of a shooting brake.” Sedans continue to sell strongly in China but are growing in popularity in other global markets.
The same “cat-like” design language was applied to a large battery-powered SUV in the form of the Concept 8, also unveiled in Beijing.
Both vehicles are still concept cars whose production has not yet been confirmed. However, they are intended to provide a taste of the design direction of future Peugeot models, as is the Polygon concept, which was also shown in Beijing.
Inspired by the 1984-1994 Peugeot 205 GTi, the Polygon concept, first unveiled in November 2025, sets the design direction for the next generation Peugeot 208 light hatch, expected to launch in 2027.
The new 208 could be built in China, with the company confirming it will use its existing partnership with Dongfeng to produce Peugeot-branded vehicles for global markets in Wuhan from next year.
Peugeot currently builds vehicles in France, Spain, Slovakia and Portugal and also operates plants in Argentina and Brazil. Most export models are manufactured in Europe, with factories in other regions typically serving local markets.
The current Peugeot model range in Australia includes vehicles from France and Spain.
The French brand is part of Netherlands-based automotive group Stellantis, which confirmed last week that Peugeot will be one of four “core brands” it will focus on, alongside Jeep, Ram and Fiat.
Stellantis was formed in 2021 through the merger of PSA Peugeot-Citroën with Fiat Chrysler Automobiles and includes more than a dozen automotive brands. The group reported a loss of 22.3 billion euros (36.5 billion Australian dollars) in 2025.
Last year, Peugeot sold around 638,000 vehicles in its largest market, Europe, which corresponds to a slight decrease of 0.6 percent compared to the previous year.
In Australia, Peugeot is imported by Sydney-based Inchcape, which also sells Subaru, Deepal and Foton vehicles.
The French brand’s local sales fell 28.8 percent in 2025 as the compact Transporter Partner (432 sales) and medium Transporter Expert (223) were split by the 3008 (264) and 2008 (158).
All of Peugeot’s other models failed to achieve triple-digit sales in Australia last year, including the 408 (93), 308 (88), 5008 (64) and Boxer (22).
The trend continued into 2026, with the Partner being the best-selling Peugeot model in the first quarter of this year, when the brand’s overall sales fell 31.4 percent.
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