Ford rules out the return of its famous hot hatches

ford won’t bring back some of its most revered enthusiast models, but CEO Jim Farley says the automaker remains committed to affordable performance.

Ford does offer the Mustang pony car, but foregoes fan favorites such as the Fiesta ST, Focus ST and Focus RS models, competitors to the GTI versions of the Volkswagen Polo and Golf and the flagship Golf R, as well as the Hyundai i20 N and i30 N.

The swansong Fiesta ST cost $33,490 before it hit the road when it was discontinued in 2023, but the cheapest Mustang in Australian showrooms is the EcoBoost Fastback at $72,990 before it hit the road.

While Hyundai and Volkswagen continue to offer their hot hat models and also have hybrid and electric hat models in the pipeline, Ford isn’t going the same route.

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“I think you know the Fiestas and Focuses and all the products we grew up with – the Sierra RS500, all those great cars – the Falcon coupes – I mean the list is long, right?” Mr Farley told Australian media including: Daily Sparkzin Melbourne.

“But we’re looking forward. We don’t want to operate in the past, and in the forward-looking world of automotive technology and enthusiastic driving, I don’t believe customers have to make such a difficult decision between fun off-road and fun on the road.”

“So if we want to do something like that, I would insist that the team invent something, maybe something like a new formula that we haven’t seen yet.”